Discover the Best Digital Marketing Classes in NYC
Digital marketing, unlike traditional marketing, uses the Internet and digital communications to promote a company’s products or services to consumers. There are a variety of digital marketing strategies that are used to analyze consumer trends, provide customer service, and determine a marketing strategy. Digital marketing makes use of software, applications, and tools to compete with others in the market.
Digital marketing was introduced in the 1990s and has rapidly evolved with the introduction of smartphones in the 2000s. Companies frequently post to social media apps and send text messages to consumers to promote their brand and offer exclusive deals to customers.
Your business can use digital marketing strategies to compete with competitors and attract new customers. The digital marketing strategies that work best for your brand will depend on the product or service you offer, as well as your target audience. You can learn more about utilizing digital marketing by taking a digital marketing class in the New York City area. These classes are also available to anyone interested in making a career out of digital marketing.
Best Digital Marketing Classes & Schools in NYC
There are in-person digital marketing classes offered by schools and education centers in and around New York City. Taking a class on digital marketing ensures that you receive hands-on instruction in commonly used software and tools as well as in-depth knowledge of digital marketing principles. You can search for classes in your area on CourseHorse.
If you’d like to understand the ins and outs of using social media platforms to promote your business and increase your reach, Noble Desktop, located in Manhattan, offers several social media-focused classes. You can take a class or bootcamp on TikTok marketing, Instagram marketing, or Facebook marketing with Noble Desktop. They also offer hands-on training in Facebook, LinkedIn, and Instagram marketing. If your business uses just one social media platform, taking their social media certificate workshop can help you expand your company’s reach through several platforms.
You can sign up for a digital marketing strategy class with the Columbia Business School in Manhattan. In this class, you’ll hear from guest speakers about digital marketing best practices. Your instructor will also teach you how to identify which digital marketing strategies and tools are best suited to your business, how to use content, mobile, and influencer marketing to target consumers, and how to integrate your digital and offline marketing strategies.
Check back to CourseHorse regularly to see what new and returning digital marketing classes are being offered in the NYC area.
NYC Industries That Use Digital Marketing
Digital marketing is essential to promoting products and services in the age of technology. Digital marketing strategies are thus used by small, medium, and large businesses. Several industries heavily rely on digital marketing to promote and engage with consumers.
Tech
The city of New York has set its eye on becoming a major tech hub. NYC is home to over 9,000 startups in various industries, including tech, and is the headquarters of IBM, one of the largest technology companies in the world. Tech companies today utilize digital marketing to increase their reach and brand awareness, provide consumers with interactive experiences, and quickly respond to trends.
The US has the largest tech industry in the world, made up of a multitude of companies. Each company utilizes digital marketing strategies that work for them, including content marketing, social media marketing, search engine optimization (SEO), and email marketing.
Fintech
NYC is home to many developing fintech companies, and the city is frequently used to host fintech events. As the fintech industry has developed, so too has their use of digital marketing. Online banking, digital payments, and online financial management are being offered and promoted by fintech companies through social media marketing, content marketing, and affiliate marketing.
As more and more people are turning to technology to help handle their finances, fintech companies have been able to utilize digital marketing to reach new audiences, provide customer support, and build their brand reputation.
Digital Marketing Jobs & Salaries in NYC
If you understand the basic principles of digital marketing, are aware of consumer trends, and know how to utilize commonly used digital marketing software and tools, you may want to consider the following careers:
Social Media Manager
Social Media Managers are in high demand in the NYC area. This position is common among tech, telecom, and entertainment companies, but most businesses can benefit from social media marketing.
A Social Media Manager is responsible for running the social media accounts of a business, or several businesses if they choose to contract out their work. They need to not only understand how to use several social media platforms, but how to analyze social media data, engage with and increase followers, and post to and monitor the accounts.
The average salary of a Social Media Manager in the US according to the US Bureau of Labor Statistics was $57,000. Recent data shows that the average salary in NYC is $68,000 plus additional compensation. The higher salary in NYC may be attributed to the city’s high cost of living. Additionally, businesses may offer higher salaries to candidates with more experience and larger skill sets.
SEO Specialist
SEO Specialists are responsible for improving a company’s web search result ranking. They study keywords used by consumers when searching the web and analyze the content of their competitors to ensure that the company will rank higher in search engine result pages (SERPs).
The average salary of an SEO Specialist in the US is $56,000, per Indeed. The average salary in NYC is much higher, at $97,000 with additional compensation possible. The salary range for SEO Specialists in NYC is quite large, with minimum salaries starting at $50,000 and maximum salaries going to $190,000. The salary offered will likely depend on the industry the job is in as well as the years of experience the candidate is bringing with them.
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