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Social Media Industry & Portfolio

Discover the secrets to success in the booming field of social media marketing and gain an edge in the job market with Noble Desktop's comprehensive course on optimizing your social media presence and building an impressive portfolio.

  • All levels
  • 18 and older
  • $975
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  • 185 Madison Ave, New York, NY & Virtually Online
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  • Wed, May 29 at 10:00am - 5:00pm
  • Mon, Jun 03 at 10:00am - 5:00pm
  • Wed, Jun 05 at 10:00am - 5:00pm
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  • Tue, Aug 13 at 10:00am - 5:00pm
  • Thu, Aug 15 at 10:00am - 5:00pm
  • Fri, Aug 16 at 10:00am - 5:00pm
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  • Tue, Sep 17 at 6:00pm - 9:00pm
  • Thu, Sep 19 at 6:00pm - 9:00pm
  • Tue, Sep 24 at 6:00pm - 9:00pm
  • Thu, Sep 26 at 6:00pm - 9:00pm
  • Tue, Oct 01 at 6:00pm - 9:00pm
  • Tue, Oct 08 at 6:00pm - 9:00pm
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Class Description

Description

What you'll learn in this social media marketing training:

Learn about social media marketing career opportunities, start building a portfolio, and optimize your social media presence for job success in this capstone course.

Social media has created a whole new industry field for careers. Many are under the marketing or public relations umbrella. These careers include social media management, content creation, and much more. In this course, students will create an earned-first creative project for their portfolio as well as update their resumes and social media presence to be prepared for these new social media job opportunities.

This course has a prerequisite:

  • Participants should have knowledge equivalent to the Social Media Marketing Certificate (which includes this course).

What You’ll Learn:

  • Learn about earn-first creative thinking 
  • Create personal ideas and learn how to showcase them in a portfolio 
  • Resume and LinkedIn optimization 
  • Social media presence optimization

Course Syllabus

  • Section 1 - Brand Research & Building
    • Understanding the Competitive Landscape
    • Build Your Brand
    • Understanding the Earn-First Approach
  • Section 2 - Social Campaign Development
    • Portfolio Project Brief
    • Portfolio Project Development
  • Section 3 - Networking for Social Media
    • Networking Optimization for LinkedIn
    • Building a Network

Learn more about Social Media Industry & Portfolio at Noble Desktop.

Syllabus

Section 1 - Brand Research & Building

Understanding the Competitive Landscape

  • Examples of successful social campaigns
  • Examples of social media portfolios

Build Your Brand

  • Research brand goals
  • Define target audience
  • Define what makes you unique
  • Determine brand voice
  • Determine your visual identity
  • Consistency in online presence
  • Creating your own brand image with references

Understanding the Earn-First Approach

  • Establish your audience’s needs
  • Earn-first approach
  • How to make creative ideas
  • Incorporating gamification and/or call-to-action

Section 2 - Social Campaign Development

Portfolio Project Brief

  • Introduction to client brief
  • Establish a target audience
  • Establish a project purpose

Portfolio Project Development

  • Establishing the project challenge
  • Creating a valuable insight through research
  • Develop a big idea solution
  • Create concept mock-ups
  • Showcase how it will earn coverage through research
  • Establishing brand ambassadors
  • Media and social coverage mock-ups

Section 3 - Networking for Social Media

Networking Optimization for LinkedIn

  • How to clearly showcase your skills and experience
  • Sharing content and engaging the community
  • Reaching out to hiring managers
  • Finding companies and organizations to follow
  • Building a lasting network

Building a Network

  • Compiling a list of successful professionals
  • Reaching out to book informational interviews
  • Career considerations
  • Conferences and Summits

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

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We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square. You may also attend this class live online (virtual training) via Zoom. We will reach out with additional information, including the Zoom info and class files.

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