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Marketing Strategy Courses NYC

Learn how to create effective marketing strategies to grow your business in the heart of New York City with expert instructors and industry professionals. Discover the latest techniques and trends in marketing strategy, including market research, brand positioning, and digital marketing, through immersive classes in NYC.

Unfortunately, no classes in-person in NYC have spots left, but 1 class live online is available.

Marketing Your Photography

Washington Photo Safari @ Virtual Classroom

Learn how to effectively market and promote your photography business with this workshop at Washington Photo Safari. Discover how to find clients, select the right social media channels, and establish achievable marketing goals. Take your photography business to the next level with this informative and practical course.

Thursday, Mar 21st, 6–8:30pm Eastern Time

49 marketing strategy classes that have ended
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Men’s Jewelry Collection

92nd Street Y @ 1395 Lexington Ave, New York, NY

Men’s jewelry is widely popular in today’s fashion market. Students will learn to make bangles, cuffs and even rings for men using forging, twisting, hammering and soldering techniques. Brass, copper, bronze and silver will be explored to adopt your jewelry designs to the male aesthetic and create beautiful (Father’s Day) gifts, or a marketable niche of your own. Supply List Visitors are not required to show proof of vaccination. Masks...

No upcoming schedules

Social Media Strategy Mapping

General Assembly @ Online Class
, New York, NY

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...

No upcoming schedules
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Social Impact Marketing: Best Practices

IESE Business School @ 165 W 57th St, New York, NY

Social Impact Marketing: Best Practices for Purpose-Driven Brands Socially minded businesses are guided by a mission to create positive change, yet their long-term sustainability relies on more than just good intentions. Just like commercial endeavors, social-impact organizations need solid marketing strategies that cut through the clutter and connect with concrete target markets. Benefits: Discover the core pillars of effective social marketing...

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Strategic Marketing: Integrated Marketing Plans

IESE Business School @ 165 W 57th St, New York, NY

Strategic Marketing: Building Impactful and Integrated Marketing Plans In this comprehensive and highly practical two-day program, you will gain a broad overview of strategic marketing and acquire the tools to devise solid marketing plans from B2C, B2B and non-profit perspectives.  The course will examine the core components of successful marketing in a highly practical approach - from designing strategies to connect with your customers, to...

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Strategy & Geopolitics

IESE Business School @ 165 W 57th St, New York, NY

From a geo-political viewpoint, we are living in a confusing and contradictory time. On the one hand, the world is largely at peace, humanity is enjoying unprecedented prosperity, and globalization has brought the world closer together than at perhaps any moment in its history. On the other hand, however, the collapse of the former Soviet Union, the rise of China, and a number of political and geo-political issues including Brexit, the election...

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Conducting User Research Bootcamp

General Assembly @ Online Class
, New York, NY

Explore the vital role of user research! Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This bootcamp will teach you how create an effective research plan, manage the logistics, recruit the right participants, craft research questions that unearth meaningful insights, and more....

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Crash Course in Digital Strategy for Planners

Miami Ad School PRO @ 35-37 36th St, New York, NY

In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and...

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Google AdWords & Analytics Training

NetCom Learning @ 519 8th Ave, New York, NY

AdWords (3 days)  Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads  Create financial and performance reports  Analytics (1 day)  Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports  Perform analysis with standard reports  Perform in-depth...

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Build a Financial Model to Support Business Decisions

General Assembly @ 902 Broadway, New York, NY

In this class, we’ll talk about first steps in building a model, how to define the purpose/use of the model, and how to determine what business questions you’re trying to solve. Models mean different things to different people, but they are basically a simplified representation of a system built to support predictions and/or decision making. The class will be hands-on and students will work in groups to build several different types of models,...

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Content Marketing

ASPE Inc.

In this content marketing training course you will learn to optimize your search visibility and website traffic using concise, high-impact content marketing strategies.    Content marketing is a long-term strategy that includes developing original, relevant content for your users and customers. It encompasses all marketing formats that involve creation and sharing of content in order to acquire and engage your customers. Content marketing...

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Interviewing Like a Pro: How to Strike the Right Note

General Assembly @ Online Class
, New York, NY

Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2...

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E-mail Marketing

Fordham University PCS @ 400 Westchester Ave, West Harrison, NY

Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions. E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel....

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Innovation for the Connectected Age

Miami Ad School PRO @ 10 Jay St, Brooklyn, NY

Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...

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Winner or Dud?- Practical UX/Usability Testing

General Assembly @ 10 E 21st St, New York, NY

Customers want products and services they value and are easy to use. Product managers want to surface issues that can impact their business goals, but are often reluctant to conduct research they see as costing too much and taking too long. This practical, hands-on usability testing workshop provides you with everything you need to immediately start conducting your own tests using effective, low-cost methods that deliver results quickly. Discover...

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Understanding Millenials

Miami Ad School PRO @ 10 Jay St, Brooklyn, NY

This workshop explores the Millennial market and mindset, and the nuances for connecting and communicating with this game-changing generation.  This fascinating group challenges every marketing assumption, they question every advertising technique as they reinvent the way brands and people interact. You need to play by their rules or your brand will be left out.  During this 4-hour workshop you’ll discover Millennial trends, you’ll...

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Introduction to Sports Marketing and Management

New York City College of Technology @ 25 Chapel St, Brooklyn, NY

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA. Also, the course will analyze and study sports "sales", audience demographics, and media broadcasting...

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Marketing Campaigns with Instagram, Pinterest and Vine

General Assembly @ 10 E 21st St, New York, NY

Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...

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An Intro to Developing Entrepreneurial Ideas & Ideation

General Assembly @ 10 E 21st St, New York, NY

Over four sessions, this class series focuses on the idea generation process, generating creative new ideas, and turning entrepreneurial ideas into businesses. It will also review tools for evaluating business ideas. Both product and service ideas will be discussed, as well as how to transform an idea or invention into an economically viable innovation and business. Have an idea, but not sure if you can make a business out of it? Have an idea,...

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Understanding Your Target Market

General Assembly @ 10 E 21st St, New York, NY

In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers. When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time,...

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