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Branding Training NYC

Learn the art of crafting a compelling brand identity and effective marketing strategies in NYC's branding classes, covering topics such as brand positioning, target audience analysis, and brand storytelling.

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Personal Brand and Product Development

92nd Street Y @ 1395 Lexington Ave, New York, NY

We’ll begin this course by taking a deep dive into the world of jewelry, noting the key products well established jewelry houses have built out as their core offerings. Together we’ll identify these jewelry staples and break down the identifying aesthetics that makes the products these brands offer great. Students will then take what they’ve discovered and apply this to their designs, or personal jewelry brand so they can begin building a pipeline,...

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The Importance of Personal Branding

92nd Street Y @ 1395 Lexington Ave, New York, NY

Whether you are 25 or 55, having a personal brand is necessary. Tom Peters was one of the first to discuss personal branding in an article he wrote for Fast Company in the 1990s. Once primarily used by Silicon Valley CEOs, branding has evolved into a tool used by professionals, regardless of their industry or level, to highlight and distinguish themselves within a highly competitive global and domestic business market.  This presentation will...

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Personal Branding Strategies For Entrepreneurs

92nd Street Y @ 1395 Lexington Ave, New York, NY

Personal Branding Strategies For Entrepreneurs & Business Owners Discover strategies to strengthen and communicate your personal brand in a variety of situations—from in-person interactions like meetings, presentations and networking events, to your online presence like LinkedIn and other social media, email and your bio on your website.

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Google AdWords & Analytics Training

NetCom Learning @ 519 8th Ave, New York, NY

AdWords (3 days)  Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads  Create financial and performance reports  Analytics (1 day)  Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports  Perform analysis with standard reports  Perform in-depth...

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Brand Strategy Workshop

General Assembly @ Online Class
, New York, NY

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...

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Brand Strategy Bootcamp

General Assembly @ 10 E 21st St, New York, NY

From Understanding to Implementation Creating a brand that can stand out in today’s over-communicated and competitive world can be a challenging. That is why it is even more important to create a compelling brand strategy that will allow you to connect with customers and differentiate from your competition. In this workshop we will walk through a simple and practical guide to developing your company’s brand strategy including: Understanding...

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VitaminR’s VisionWorking: Sacred Branding Retreat

New York Open Center @ 22 E 30th St, New York, NY

Enjoy a heartening deep dive into your life’s purpose and learn how to speak about it in an empowered way. After a Vocal Clearings session and guided meditations, we work on your branding from the point of view that you are most effective when you are sharing your true gifts and clear on what your unique offerings are to the world.  We create together the keywords and phrases that authentically describe what you do and how you help people....

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How to Search, Identify and Utilize Insights

Miami Ad School PRO @ 10 Jay St, Brooklyn, NY

In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...

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Crash Course in Creative Brief Writing

Miami Ad School PRO @ 35-37 36th St, New York, NY

In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...

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How to Launch a Successful Beauty Brand

Nyah @ 78 John Miller Way, Kearny, NJ

Have you been thinking about launching a natural beauty brand business but not sure if this is what you should do? This class will help you decide yay or nay. Learn what you should consider when starting a business. Operating a successful business goes beyond the formulating, manufacturing and selling your product. In fact, selecting the right entity type is the last thing you should even be considering. Or perhaps you are already in business...

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Branding You! Personal Branding & Social Media Workshop

ABEL Intermedia @ 32 Court St, Brooklyn, NY

Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...

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Branding for Startups: Creating a Competitive Advantage

General Assembly @ 902 Broadway, New York, NY

For startups that are just getting going, branding can seem like an unnecessary expense. However, as the startup market gets more sophisticated and competitive, branding has become a critical tool that helps build differentiation and offers a competitive edge in the market. In this class, you’ll learn an agile, iterative approach to crafting your business’s brand story. You’ll get an overview of branding fundamentals—including mission, vision,...

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Talking to Me: Branding & The Power of Social Video

Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY

This class offers a series of interactive workshops and guest speaker interviews that share practical tools, industry case studies, and visual examples to help tell your story successfully. Connect and get tangible advice from Executive Producer Sydney Levin (T Brand Studio, The New York Times,) Community Curator Ari Spool and Community Director Dani Newman of Giphy, and CEO & Creative Producer Jess Peterson of Mighty Oak. What You Will Learn...

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Mastering Digital Media: Create a Personal Brand

Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY

Full Course Name: Mastering Digital Media: Create an Engaging Personal Brand Is Facebook Live still a thing? How do I get that little blue checkmark on Twitter? Should my Instagram stories include horizontal video? What's the best way to send a DM? If you’ve asked yourself any of these questions this workshop is for you. The goal of this course is to help you navigate the varied digital media landscape to create a personal brand online that is...

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How to Build Your Personal Brand - with Lofti

General Assembly @ Online Class
, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...

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Branding 101: How to Build a Brand Customers Love

General Assembly @ Online Class
, New York, NY

Brand is your organisation's connection to your customer and the marketplace - it provides the foundation for businesses to gain an edge over the competition. The importance of the customer-brand connection is more essential in today's fast paced, dynamic digital economy than ever before. The workshop will walk you through the basic concepts of branding starting from marketing science, including foundational branding laws, notions of distinctiveness...

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VitaminR's VisionWorking: Creating Visions in Community

New York Open Center @ 22 E 30th St, New York, NY

VitaminR’s VisionWorking Series VitaminR’s VisionWorking series is designed for wellness professionals and visionary entrepreneurs who want to elevate their branding, networking and the way that they share their work with the world. With their signature “right brain” approach, VitaminR has curated a series of branding and self-expression courses that tap into your inner creativity and wisdom, while practicing valuable relationship building...

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Best/Worst Brand Bootcamp

General Assembly @ 902 Broadway, New York, NY

Is simplicity a vice or a virtue? How you distill your company’s purpose? And does everyone need their own 9-9-9 plan or is there another secret sauce to go from fantasy to front-runner? Join us as we go all out and dissect the best and worst out there. We’ll debut the first analog version of Alona Elkayam’s syndicated Huffington Post style column Best/Worst brands of the Week to give you deep and meaningful insights into what makes the best...

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Building A Household Brand Online

General Assembly @ 902 Broadway, New York, NY

Creating a strong brand allows companies to connect at an intimate level with their customers, keeping them loyal, excited to purchase without discounts or promotions, and eager to tell the story to other people. In today’s online world where every click is trackable and measured, direct response marketing often overshadows brand building. Most household brands have been built in the offline world but we are at a unique inflection point...

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Branding and Design for Artisans

General Assembly @ 902 Broadway, New York, NY

In this unique class students will walk through the process of developing a brand identity for their artisan company as well as how to translate that identity into a series of visual brand assets. We'll cover topics like packaging, web design, social media, and pricing guidelines for hiring a designer. Branding is crucial to the success of an artisan company. Whether you’re launching a ground-breaking new confection, sauce, or pickle business,...

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Branding Training in NYC are rated 4.3 stars based on 4,053 verified reviews from purchasers.

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