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Instagram Marketing Bootcamp

Discover the secrets to mastering Instagram marketing and building a loyal following in this comprehensive workshop. Learn about content strategy, advertising, and effective social media marketing techniques to grow your online presence. Elevate your digital marketing skills with the Instagram Marketing Bootcamp at Noble Desktop.

  • All levels
  • 18 and older
  • $650
  • Earn 6,500 reward points
  • 185 Madison Ave, New York, NY & Virtually Online

Start Dates (3)

  • $650
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  • Mon, May 06 at 10:00am - 5:00pm
  • Tue, May 07 at 10:00am - 5:00pm
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  • Tue, Jul 16 at 6:00pm - 9:00pm
  • Thu, Jul 18 at 6:00pm - 9:00pm
  • Tue, Jul 23 at 6:00pm - 9:00pm
  • Thu, Jul 25 at 6:00pm - 9:00pm
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  • Mon, Jul 22 at 10:00am - 5:00pm
  • Tue, Jul 23 at 10:00am - 5:00pm
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Class Description


What you'll learn in this social media marketing training:

Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.

Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’ positioning within the competitive marketplace.

This one-day workshop closely examines one of the most popular platforms: Instagram. Alongside the content, the workshop explores platform functionality and advertising. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.

This workshop is a comprehensive look at all aspects of Instagram marketing. For more information about the topics covered in class, please refer to the syllabus below.

What You’ll Learn:

  • Learn about the Instagram platform and its social impact 
  • Develop a successful social media strategy 
  • Create visual content that increases engagement and drives sales 
  • Learn how to gain a following and expand your reach

Course Syllabus

  • Section 1
    • Introduction to Instagram
    • Hashtag 101
  • Section 2
    • Creating a Content Theme
    • Strategies for Capturing Content
    • Developing a Community
    • Creating a Post Cadence
  • Section 3
    • Types of Posts
    • Editing Posts and Reels
    • Captions and Additional Post Features
  • Section 4
    • Creating a Business Page on Instagram
    • Paid Advertising with Instagram
    • Using Shopify with Instagram

Learn more about Instagram Marketing Bootcamp at Noble Desktop.


Section 1

Introduction to Instagram

  • Introduction to Instagram
  • History of Instagram
  • What’s New
  • Trend Report
  • Creating a New Account
  • Following Accounts
  • Navigation
  • Profile Page Overview

Hashtag 101

  • What is a hashtag
  • Hashtag do’s and don’ts
  • Types of Hashtags
  • High- and low-density hashtags
  • Creating a Branded Hashtag
  • Hashtag Research

Section 2

Creating a Content Theme

  • What is a big idea
  • What is a content theme
  • Determining your theme
  • How to branch into sub-themes

Strategies for Capturing Content

  • Establishing visual consistency
  • Recording your content

Developing a Community

  • Interacting with your target audience
  • Understanding your audience’s needs
  • How to leverage your audience

Creating a Post Cadence

  • Establishing your availability
  • Scheduling consistent content
  • Adapting your cadence

Section 3

Types of Posts

  • Posts, Stories, and Reels
  • Types of Interactions
  • Audience Engagement
  • Benefits of each content type

Editing Posts and Reels

  • Choosing Filters
  • Using Instagram Photo Editing
  • Creating stories
  • Editing stories and adding stickers
  • Recording Reels
  • Editing Reels
  • Creating a mock-up post

Captions and Additional Post Features

  • Establish your audience’s needs
  • Incorporating gamification and/or call-to-action
  • Being ADA-compliant with photo descriptions
  • Tagging and Collaboration

Section 4

Creating a Business Page on Instagram

  • Starting a business page
  • Creating a business post
  • Managing page on Instagram
  • Creating reels and stories

Paid Advertising with Instagram

  • Choosing the right advertising
  • Ad creation best practices
  • Ad optimization
  • Job post advertising
  • Ad analytics

Using Shopify with Instagram

  • Reasons to use Shopify (even if you have your own website)
  • Introduction to Shopify
  • Create collections
  • Manage shop across platforms
  • Showcase brand and products

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

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We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square. You may also attend this class live online (virtual training) via Zoom. We will reach out with additional information, including the Zoom info and class files.

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