General Assembly Classes, New York

Facebook is a juggernaut with over 1.74 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow...

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...

As technology changes and more media outlets compete for customers’ time, providing an enjoyable experience is critical to both attracting and keeping users. This class aims to demystify UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability.  This is a field that affects...

Figure out how to be your best when the pressure’s on. The ability to connect with others in an authentic way is the key to being a great speaker – and it carries over into the success of your business and personal life.  This four-hour workshop is limited to 8 attendees who will get live expert coaching as well as video recording and playback...

Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Takeaways...

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. ...

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop, we will walk through Photoshop's basic capabilities and use tools and techniques to edit images and create visual design mock-ups - no design experience required! This bootcamp will help students visualize products...

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with you an exercise to identify what data matters most to your business, you will...

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s...

Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series at General Assembly designed to help non-programmers communicate more efficiently with developers or to help aspiring developers get started. Session I:...

The Intermediate Excel: Formula and Functions workshop is designed for students who have mastered the material from the Excel at Excel workshop and are looking to build upon those skills. Given that there lacks an enforceable prerequisite, the workshop does review a few topics from the Excel at Excel workshop, including conditional math functions and...

Course Title: Instagram for Business: Converting Followers to Customers With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers;...