Email Marketing Bootcamp

Take a deep dive into the fiercely competitive world of email marketing in this short course. Learn the qualities of a successful email marketing campaign, and optimize your own to grow subscriptions.

Email Marketing Bootcamp Curriculum

What You’ll Learn at a Glance

• The important role of email marketing in a marketing strategy
• Qualities of a great email marketing campaign
• How you can optimize your email marketing strategy

Course Syllabus

Introduction to Email Marketing

• What is email marketing
• The role of email marketing
• What is needed to succeed at email marketing

Building Your Email List

• A look at email permissions
• Mistakes to avoid
• Strategies for building your email list

Email Campaign Creation

• The three types of emails
• Mass email vs Automated email
• The different types of email campaigns and when to use each one

Designing Effective Emails

• The elements that affects email success
• Best practices for creating each element
• Best practices for email content

Email Campaign Optimization

• A/B Testing
• Optimizing open rates
• Optimizing click through rate

Email Deliverability

• Delivery vs Deliverability
• Developing a good email reputation
• Steps for ensuring email deliverability

Students must be comfortable using a computer. No other prior knowledge is required.

Learn more about Email Marketing Bootcamp at Noble Desktop.