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Digital Marketing Courses NYC

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Digital Marketing Courses Coming up in New York

Don’t blink. Because in the nanosecond that your eyes were closed, something changed in the world of digital marketing. To keep up with the changes and propel your career forward, you need to master the foundational concepts. Two days at the Digital Marketing Institute will set you up for digital success. This information-packed seminar will provide...

$1,699
2 sessions
Th.F.   Sep 15th, 9am
All levels
(1)

Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move...

$1,000
8 sessions
T.   Aug 16th, 7pm
Beginner
(1)
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The rise of digital technologies has transformed the marketing paradigm. Marketers today face a constant proliferation of social media channels, the growing power of the connected customer, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's...

$5,980
3 sessions
M.T.W.   Nov 14th, 8:30am
Intermediate
(5)
Other Dates (3)

The Week combines Digital Marketing Strategy, a three-day program that presents the case studies, tools and best practices to gain competitive advantage online; with Digital Marketing Strategy II, a two-day workshop style program where participants develop a real-world strategic plan, with the help of peers and faculty members. Digital Marketing...

$8,950
5 sessions
M.T.W.Th.F.   Nov 14th, 8:30am
Intermediate
(5)
Other Dates (3)

Digital Marketing Strategy II: Developing Your Strategic Plan leads participants through the development of a strategic marketing plan for a real-world business. These plans can harness a variety of digital tools such as social media, content marketing, big data and personalization, mobile marketing, co-creation and collaboration, and digital...

$3,550
2 sessions
Th.F.   Nov 17th, 8:30am
Intermediate
(5)
Other Dates (3)

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools  This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with...

$450
3 sessions
Sa.   Sep 17th, 9am
All levels
(5)

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on course covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring...

$825
2 sessions
T.W.   Aug 16th, 10am
All levels
Other Dates (5)

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Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create...

$5,980
3 sessions
M.T.W.   Sep 26th, 8:30am
All levels
(5)
Other Dates (3)

Social Media Marketing II: Advanced Strategy, Execution, and Measurement As businesses, brands, professionals, and not-for-profit organizations increase their participation in social media marketing, it has become even more critical that social media strategies be effectively integrated into the overall marketing mix. In this course we will examine...

$450
4 sessions
Th.   Oct 6th, 6:30pm
Advanced
(5)

Storytelling has always been central to human experience – it's how we explain and make sense of the world. But today, as media-savvy audiences begin to tune out advertising messages while searching for ever-more-immersive entertainment experiences, the way businesses and professionals need to communicate is changing. Led by best-selling author Frank...

$3,550
2 sessions
Th.F.   Oct 20th, 8:30am
All levels
(5)
Other Dates (3)

Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization (SEO) and Web Analytics This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Ever since the Web was launched...

$450
3 sessions
Sa.   Nov 5th, 9am
All levels
(5)

In this session, you will learn how to set up tests within the traditional and digital world including social channels, read those results and assess their ROI. In today’s multichannel world, proper testing and assessment of content, creative, messages and channels are more important than ever before. It is all about relevance -- sending the right...

$1,699
2 sessions
Th.F.   Dec 15th, 9am
All levels
(1)

Mobile Marketing Strategy: Leveraging the Impact of the Third Screen More than 50 percent of the U.S. population owns a smartphone and more than 40 percent of time on the device is spent engaging with digital media. Mobile is becoming an increasingly important marketing channel. Brands and agencies are focusing on ways to satisfy the increasing...

$450
3 sessions
Sa.   Dec 3rd, 9am
All levels
(5)

In this 3 day intensive learning journey, we seek to raise awareness and nudge you out of your comfort zone, and to inspire you to create functional and sustainable change in your organization for today’s challenges while keeping a firm eye on potential future needs. This is where you will be challenged to think and work differently as we examine...

$2,500
2 sessions
Th.F.   Sep 22nd, 9am
Intermediate
Other Dates (2)

This course will help you make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts. We will focus on understanding how to best motivate and work with the customer throughout the purchasing lifecycle. Get The Latest Insight Gain insight...

$4,140
3 sessions
M.T.W.   Oct 24th, 9am
All levels
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