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Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. ...

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.  You’ll also learn how to properly measure and optimize your campaigns...

Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced,...

You need two things to advertise effectively on Facebook: an understanding of how to create great ad content and the technical knowledge to run a successful campaign. Presented by a brand strategist and a former Facebook Client Solutions Manager “The Accidental Marketer: How to Create a Successful Facebook Ad Campaign” will teach you both the art...

In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. If you’re a website owner, entrepreneur,...

In this workshop, participants will learn how to effectively communicate ideas and speak confidently in front of their clients. This course covers everything from how to plan for a great presentation to actually delivering it.  Presentation skills are absolutely critical to success in the advertising world. And if you’re a human with a pulse,...

Advertising effectively on Facebook requires an understanding of how to create great ad content combined with technical insights into how campaigns work. Co-presented by brand strategist Jennifer Friedlin and Terry Rice, a former Facebook Client Solutions Manager, “How to Run a Facebook Advertising Campaign” will give you...

The search advertising industry, estimated at over $23 billion in the United States alone, is a vital advertising medium that companies large and small rely on to reach new customers and drive sales, making search advertising a must-have skill for any digital marketer.  This class will provide you with an introduction to search advertising: from...

Advertising is changing before our eyes. This course explores mobile media, social networks, viral and experiential campaigns, and user-generated, stealth, and guerilla marketing. We define psychographics, in-your-face appeals, behavioral targeting, and extreme imagery and language, as well as the newer advertising paradigms of Facebook, Twitter, and...

This is an introduction level course for the content creator or businessperson who is wondering what all of those three-letter acronyms in the digital advertising industry mean, wants to understand how a company like Google or Facebook works, or what native advertising really means, among other introductory level concepts. Here are the topics we'll...

A workshop that will help you make marketing and advertising fun, obtainable, do-able, and affordable. We’ll teach you how your entire marketing strategy can shift by incorporating passion and personality, help you address the fears and obstacles currently holding you back from advertising, and leave you with some great takeaways to implement when...

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From...

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA....