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Facebook + Instagram Advertising

  • All levels
  • 18 and older
  • $99
  • Earn 10% Rewards
  • Price Lock
  • Online Class
    , New York, NY
  • 3 hours

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  • $99
  • 3 hours

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Class Description

Description

What you'll learn in this facebook training:

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. 


From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.


Takeaways

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.

Preparation

  • Basic technical aptitude and orientation to computers, and curiosity to learn new tools.
  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Pre-work and course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course - launches
  • Each individual course participant must have purchased a ticket
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Facebook + Instagram Advertising

    Reviewed by Andrea D. on 7/4/2018
    Great course with lots of information packed into 3 hours! Will definitely be back!
  • Facebook + Instagram Advertising

    Reviewed by Maneepan P. on 6/10/2018
    Class with Terry is easy to understand. Hands on and guidances.
  • Facebook + Instagram Advertising

    Anonymous review on 5/17/2018
    Great instructor. Class is packed full of info, but there’s plenty of time to ask questions. GA classroom spaces aren’t great (super loud HVAC, and always too hot) but other than that, the class itself was very informative. Actually completing some activities while in the backend was very helpful, vs. most classes where it’s lecture format. The instructor was able to break down concepts to make it understandable even for novices.
  • Facebook + Instagram Advertising

    Reviewed by Maria Jose H. on 3/12/2018
    I really loved the class, maybe the time wasn´t enought for all the information but anyway I recommend it.
  • Facebook + Instagram Advertising

    Reviewed by Brett P. on 3/12/2018
    I thought Terry presented the information in a very organized way and paced the class and q&a to keep within the time frame of the class without feeling rushed. I would have liked to have spent a bit more time doing a mock up ad but perhaps that is for another class.
  • Facebook + Instagram Advertising

    Reviewed by John F. on 3/5/2018
    I thought the instructor was fantastic, very entertaining, informative. I would say you got your moneys worth for the price. On a personal level I felt it was a lot of information for the time. Other wise it was a pleasant experience. I would take another class at this facility again!
  • Facebook + Instagram Advertising

    Anonymous review on 3/5/2018
    There is a bit too much information for the time provided and/or not enough material handed out prior to or during class for meaningful follow along. However the teacher is very good. He is knowledgeable and personable and works to understand what you are asking.
  • Facebook + Instagram Advertising

    Reviewed by karen n. on 10/27/2017
    More informative then I expected.
  • Facebook + Instagram Advertising

    Reviewed by Maria Cristina R. on 7/25/2017
    It was great! just be ready for lots of information! :)
  • Facebook + Instagram Advertising

    Reviewed by Sam S. on 5/5/2017
    Teacher Jon Chang Was great! Really informative!
  • Facebook + Instagram Advertising

    Reviewed by Giusseppe V. on 11/2/2016
    I just started a new charity based website but was not sure what to do about promoting it. The classes on coursehorse are very helpful. I have taken four classes on the topic of social media marketing and plan to take a few more. Facebook Advertising for a win was more helpful then I expected. I knew I could use facebook to market my site but I learned to to use it with a limited budget and focus on my target audience.
  • Facebook + Instagram Advertising

    Reviewed by Beatricia S. on 6/29/2016
    Really informative and well presented.
  • Facebook + Instagram Advertising

    Reviewed by Arielle W. on 12/22/2020
  • Facebook + Instagram Advertising

    Reviewed by Georgia D. on 5/29/2019
  • Facebook + Instagram Advertising

    Reviewed by Madeline F. on 4/23/2019
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Review Summary by CourseHorse

Students who have taken the Facebook + Instagram Advertising classes at General Assembly (GA) have found them to be informative and helpful. The classes provide a lot of information in just a few hours, and the instructors break down complex concepts in an understandable way. The classes are hands-on and allow students to complete activities in the backend, which is highly beneficial compared to lecture format classes. Students generally found the classes to be more informative than expected. They praised the instructors for their knowledge and personable teaching style. The classes were seen as valuable for those who were looking to promote their websites or businesses through social media marketing. Students learned how to use Facebook Advertising with a limited budget and with a focus on their target audience. Overall, students had a positive experience in the Facebook + Instagram Advertising classes at GA and felt that they learned valuable skills to apply to their marketing strategies. Direct Quotes: - "Great instructor. Class is packed full of info, but there’s plenty of time to ask questions." - "I thought Terry presented the information in a very organized way and paced the class and Q&A to keep within the time frame of the class without feeling rushed." - "Teacher Jon Chang Was great! Really informative!"

Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from paige
I'm also wondering if I need a business page prior to attending this class.... I haven't launched my product/website yet, and am wondering if this class is still good to take at this point or if I need to wait til after launch.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Paige! Yes, FB Advertising For the Win is also an overall introductory to FB Advertising and would be great for small startups and entrepreneurs to attend.
Answer Show answer
Cancel
Question from Deanna C.
Do I need to have a business account set up beforehand?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Deanna! As per General Assembly, students should probably have a business account since it's a Facebook business course. Hope this helps!
Answer Show answer
Cancel
Question from anonymous
Is the 3-hours class duration enough time to understand the whole concept of Facebook ads or should continue taking classes? Does the class teach us how to sponsor videos of images on FB?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
The class is enough to understand the concept of Facebook Ads and yes, we'll cover how to create a video ad or images.
Answer Show answer
Cancel
Question from Fay Simona
Supposed to be bad weather tomorrow any other schedule offer for this class?
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Fay! This class is scheduled next week, March 28th, so hopefully, the weather will be cleared by then. In the event of bad weather, you'll be notified asap of any class cancellation and/or rescheduling.
Answer Show answer
Cancel
Question from Saeed
Please, I would like to know how many days of the course?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
This is a one-day class.
Answer Show answer
Cancel
View all 5 questions

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