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(374) Beginner 18 and older

2 sessions

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Crash Course in Creative Brief Writing

  • All levels
  • 18 and older
  • $300
  • Earn 10% Rewards
  • Price Lock
  • 35-37 36th St, New York, NY

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  • $300
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Class Description


What you'll learn in this advertising course:

In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs.

Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this strategic magic and it can be taught.

You will learn how to write a creative brief from an award-winning, expert account planner in an engaging, hands-on course that will give you skills you can apply the next working day.

Who this course is for:
  • Junior Planners
  • Brand Strategists
  • Account Executives
  • Advertising industry pros looking to sharpen their strategic skills and learn how to write a creative brief
Key takeaways:
  • Discuss the purpose of the creative brief: the role and significance of the brief in an agency setting.
  • Understand who leads the development of the brief and why it's a collaborative process.
  • Learn how to ask the right questions in a client input meeting to get the facts you need to develop your creative brief.
  • Learn the key components of a sharp creative brief and why each is important.
  • Understand the importance of a brilliant insight and a razor sharp strategy statement.
  • Discuss ways to make your creative brief more creative and inspiring.
  • Brainstorm inventive ways to make creative briefing sessions more inspiring in your agency.

Refund Policy

If you can't make the workshop, notify the school within 2 weeks of class to get full refund.

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Miami Ad School PRO

Ron and Pippa Seichrist wanted to create the school they wish they had gone to. So, in 1993 they founded this advertising school. They wanted the school to be the bridge between young people wanting a job in advertising and having that job. For agencies they wanted the school to prepare students so...

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