Introduction To Search Advertising [Class in NYC] @ General Assembly

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$35
A computer will not be provided.

Description

What you'll learn in this advertising course:

The search advertising industry, estimated at over $23 billion in the United States alone, is a vital advertising medium that companies large and small rely on to reach new customers and drive sales, making search advertising a must-have skill for any digital marketer.

This class will provide you with an introduction to search advertising: from how it works to creating a campaign to keyword research, you’ll gain a strong foundation in search advertising and learn plenty of tips on how to improve your campaigns.

Takeaways

Learn how search advertising works and why it’s such an important advertising channel.
Discover the ins and outs of the search advertising auction, keyword bidding, and ad creation.
Find out how to set up a campaign with a live demo.
Come away with tips on how to optimize your current or future search advertising campaigns.

Prereqs & Preparation

Please bring a laptop and have a search advertising account created in order to follow along during the demos.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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