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Introduction to Sports Marketing and Management

  • Beginner
  • 18 and older
  • $280
  • Earn 10% Rewards
  • Price Lock
  • 25 Chapel St, Brooklyn, NY
  • 25 hours over 10 sessions

Start Dates (0)

  • $280
  • 25 hours over 10 sessions
  • Price includes $20 registration fee.
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Class Description

Description

What you'll learn in this marketing class:

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA. Also, the course will analyze and study sports "sales", audience demographics, and media broadcasting since sports events are used as a vehicle to sell corporate products.

Additionally, this course explores sports management in terms of its scope, principles, issues and future trends as well as job responsibilities and competencies required of managers in a variety of sports or sports-related organizations. Successful completion of this course requires that the student have a basic foundation in the Methodology of business, management, marketing and project management.

Course Learning Objectives:
  • Appraise the Significance of sports and leisure in today's society
  • Examine the size and scope of the sports and leisure industries and their many segments.
  • Gain an understanding of the vast extent and traits of sports and how these influence the management of sports.
  • Demonstrate how knowledge of basic management skills is critical to the success of a sports organization.
  • Compare and contrast opposing viewpoints regarding current issues and common ethical dilemmas in sport management.
  • Recognize potential career fields in sports management and the special qualifications required of those fields.
  • Develop strategies for enhancing professional skills and gaining employment within the sports industry.
Price includes $20 Registration Fee

Refund Policy

Tuition refunds are issued under the following conditions:

  • 95% refund when a written withdrawal notice is received 2 business days prior to the first class meeting.
  • 80% refund if a written notice is received 2 business days before the second class meeting.
  • No refunds are given after the 2nd class meeting.

Please note: For classes less than 200 hours, there is a fee of $25 charged for withdrawals once classes begin.

If you give a withdrawal notice by telephone or otherwise withdraw without written notification, you will not receive a refund.

The school reserves the right to cancel any course or modify the schedule. This can also include cancellation at the first class meeting. In the event of such a cancellation, you will receive a full refund of all tuition and fees.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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New York City College of Technology

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New York City College of Technology

New York City College of Technology

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