Digital Advertising: Intro to Yield & AD Optimization

In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management.

If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximizing the value of your site’s inventory through display advertising, but may not know the best way to do it. By the time you leave this course, you’ll have a firm understanding of the principles behind ad network inventory management and optimization.

Takeaways

• Understand the essential concepts of yield optimization and how to apply it.
• Find out what’s necessary to maximize value from programmatic, network, and rep firm ad partners.
• Learn the essential terms used in third party digital and programmatic advertising.
• Find out how to begin analyzing the performance trends of your third party ad partners through key data elements.
• Gain a general understanding of ad serving.