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Miami Ad School PRO See all classes by this school @ 35-37 36th St, New York, NY
In this workshop, participants will learn how to effectively communicate ideas and speak confidently in front of their clients. This course covers everything from how to plan for a great presentation to actually delivering it. Presentation skills are absolutely critical to success in the advertising world. And if you’re a human with a pulse, you’re statistically prone to hate speaking in front of a crowd. Jerry Seinfeld said it best when...
Miami Ad School PRO See all classes by this school @ 35-37 36th St, New York, NY
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Learn how you can incorporate pop culture engineering into your process during our half day workshop. Pop culture engineering is about uncovering hyper-relevant insights into pop culture and then crafting big ideas that connect. Ideas that shift behavior. Ideas that literally change the way people engage with your brand or product. To thrive in our industry today, you have to think beyond the print ad or website. Think bigger than the 30-second...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
During this workshop you’ll learn about account planning and research techniques. You’ll dig deeper into understanding your target audience, and you’ll reimagine your approach to insights and strategy. The work of an account planner or brand strategist is only as good as what can get passed around and talked about at the client side after the agency is gone. Data is critical. So are insights. But equally important is the "theatre...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
Miami Ad School PRO See all classes by this school @ 35-37 36th St, New York, NY
In this half day account planning workshop, you'll explore the strategic processes and techniques employed by the world's best creative agencies to get closer to consumers and write razor sharp briefs. Great creative work begins with a killer brief. It's not easy to develop creative briefs filled with insight, consumer understanding, and inspiration for your team. It takes time, hard work, and passion. Luckily, there's a process to unlocking this...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
In this workshop, you’ll learn about how this industry works and give it a test drive. If you’re considering a career in the advertising industry, there hasn’t been a more exciting time than right now. While it’s historically known as the advertising industry, today’s business is driven more by ideas than ads. Digital technology and social media have transformed the way creative agencies develop ideas for brands. Content creation and...
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