Name: Amazon E-Commerce for Startups
Brand: General Assembly
Rating: 5 (4 reviews)

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$99
3 hours
A computer will not be provided.

Description

What you'll learn in this digital marketing course:

Amazon E-Commerce for Startups, Entrepreneurs and Marketers

More than 50% of online product search in the US begins on Amazon.com, yet the Amazon ecosystem remains confusing and obscure to most startups, entrepreneurs and established brands.

In this workshop we’ll demystify the ins and outs of the Amazon juggernaut and what it takes to be successful on the platform. This class covers the fundamentals of selling on Amazon, and introduces you to the key differences between Amazon’s Vendor and Seller channels, the core structure and metrics of the Amazon A9 search algorithm, the role reviews play on Amazon in 2018, and zooms in on what it takes to successfully launch a product on Amazon and whether Amazon is right for you.

We’ll use real-world, hands-on examples of Amazon products from start-ups, established brands and white label entrepreneurs to show what works and what doesn’t, so you come out of this workshop knowing the keys to success for selling on Amazon and whether the channel is right for you.

Takeaways

Overview of Amazon’s Vendor (1P) and Seller FBA (3P) Channels, including key differences in economics, customer service and marketing.
Learn the core components and metrics of Amazon’s A9 search algorithm, and what your product needs to win the search ranking, i.e. Amazon SEO.
Understand the key elements of an Amazon product listing, and the differences between the elite 10% and an average listing.
What’s the deal with reviews? Learn what reviews matter for and don’t in 2018, and the basics of growing your reviews quickly.
Is Amazon right for my business? Explore whether Amazon is the right channel for you and what you have to consider using through three real-world product case studies and several free online tools.

Prereqs & Preparation

Bring a laptop
Useful to have a potential Amazon product in mind even if it doesn’t exist yet

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)

Amazon E-Commerce for Startups

Anonymous review on 11/13/2018

Nick Michlewicz made material for the Amazon E-Commerce class easy to understand. His presentation was broken down in such an informative way, his ability to communicate complicated ideas in a simplified manner made the class so enjoyable and 3 hours felt like 20 minutes! His professionalism, dedication to his own fast growing founding companies and openness to share resourceful information inspired me to recommend this class to anyone who is interested in joining or even just curious about the Amazon marketplace. I left his class feeling excited, inspired and grateful!!!
Amazon E-Commerce for Startups

Reviewed by Margarita Z. on 8/17/2018

Informative .helpful I know what to do after this class Margaret
Amazon E-Commerce for Startups

Anonymous review on 6/7/2018

Great and enthusiastic teacher. Informative. Would love a more advanced or PT. II to this class
Amazon E-Commerce for Startups

Reviewed by Melissa E. on 6/7/2018

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Review Summary by CourseHorse

Students who have taken the Amazon E-Commerce for Startups class have found it to be informative and helpful in providing them with the knowledge and skills needed to succeed in the Amazon marketplace. The instructor, Nick Michlewicz, is praised for his ability to break down complex ideas and present them in a simplified manner, making the three-hour class feel enjoyable and engaging. Students appreciate his professionalism, dedication to his businesses, and willingness to share resourceful information. Many students felt inspired and excited after attending the class and even recommended it to others who are interested in joining or learning about the Amazon marketplace. Some students mentioned that they would love to see more advanced or follow-up classes to further expand their knowledge. Quotes: - "His presentation was broken down in such an informative way, his ability to communicate complicated ideas in a simplified manner made the class so enjoyable, and 3 hours felt like 20 minutes!" - "His professionalism, dedication to his own fast-growing founding companies, and openness to share resourceful information inspired me to recommend this class to anyone interested in joining or even just curious about the Amazon marketplace." - "I left his class feeling excited, inspired, and grateful!!!"

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