YouTube is a revolutionary video-sharing platform that has facilitated broadcasts of user-generated content—hundreds of thousands of videos are uploaded every day. In this course we show you how to view, upload, and share videos on YouTube. Learn how to start an account, build a following, promote videos on Facebook and Twitter, and create and edit videos specifically for a YouTube audience. You will also learn the secrets to building a comprehensive video content marketing campaign, as well as how to monetize campaigns for maximum revenue.
During class we share best practices in maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search. When you finish class, you will be up-to-date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Understanding the world of video is difficult at times for organizations to grasp. This YouTube training course is designed to impart knowledge and expertise in a personable and easy to understand way that leaves you with a thorough grasp of why YouTube is a true social media tool for businesses.
This course will show you a vast array of tips, tricks and expert methods for ensuring that your company is visible on YouTube, and beyond, with a host of shared details about the value of YouTube outside of the site itself.
What You Will Learn:
- How to use the monetization process within YouTube to increase revenue for your marketing efforts
- Identify the audience and content metrics advertisers use to make buying decisions and how they affect your ad campaigns
- Fully understand YouTube's platform and channel strategies and how to make the most out of each one
- Design appropriate plans to maximize client opportunities for increasing subscriptions and viewership
- Create videos that increase watch time and overall subscribership
- Master the art of SEO optimization within YouTube videos and your channel
- Create KPI's and metrics of optimization that lead to a revenue producing programming strategy
- Understand how multi-channel networks add value to the YouTube ecosystem
- Fully understand rights management and policies to apply to your content experience
- Learn the secrets to content strategies that sustain overall audience growth
- Decide which social media platforms will most effectively develop your target audience
Top 10 Reasons to Take This Course
- Discover the secrets to great video and the essential ingredients you must include
- Find out what is the best software, hardware and other tools that help make your videos a reality
- Discover the secrets of proper channel optimization
- Crack the code to YouTube's video ranking criteria
- Get a step-by-step guide to video optimization and upload checklists
- Understand exactly what to do after your video has been updated
- Develop a keen understanding of what it takes to create a video content marketing plan
- Uncover the advanced and underground traffic strategies that have been working for years
- Find out how to use annotations in videos to create more views and higher viewer subscribership
- Understand the psychology of YouTube search and how people find your videos