Name: Digital Marketing 101
Brand: General Assembly
Rating: 4.3 (9 reviews)

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

$60
2 hours
A computer will not be provided.

Description

What you'll learn in this digital marketing course:

During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

Break down the components of a digital marketing campaign.
Survey today’s digital marketing landscape and its career opportunities.
Learn to approach a marketing campaign by identifying your objectives first.
Get hands-on practice identifying key performance indicators (KPIs).

No prior knowledge required!

Takeaways

Understand the core functions & principles of digital marketing analytics
Employ the same tools top companies use to activate & retain their customers
Explain how a referral works and tools you can use to simplify that process
Learn the basics of search engine marketing (SEM).
Understand how social media marketing works and how to develop social content that works
Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

You need to watch 5 videos prior to attending this course. Please contact Coursehorse for details.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)

Digital Marketing 101

Anonymous review on 8/24/2017

Great class and great teacher!
Digital Marketing 101

Reviewed by Christina W. on 8/24/2017

This class was ok. I feel I didn't learn any of the "takeaways" that was on the syllabus. It was literally an Intro to Digital Marketing class...like What is Digital Marketing? Most of the attendees were young, so we all are aware what Digital Marketing is. I thought the course was going to be a little more in depth....well, that is what I gathered from the description. We spent approx 30-45 min on doing a breakout session on case-study/our opinions about J.Crew. I felt that this time could better be spent doing something else, rather than doing a pretend study. I didn't take away anything from this exercise. My advice... take a different course, maybe you will actually learn something.
Digital Marketing 101

Reviewed by Wendy C. on 8/29/2017
Digital Marketing 101

Reviewed by Anolee S. on 8/24/2017
Digital Marketing 101

Reviewed by Stacy W. on 8/23/2017
Digital Marketing 101

Reviewed by Kristin G. on 6/22/2017
Digital Marketing 101

Reviewed by Wanneeka G. on 3/21/2017
Digital Marketing 101

Reviewed by Allison G. on 1/4/2017
Digital Marketing 101

Anonymous review on 11/19/2016

See reviews for other classes at General Assembly

Hide Reviews

Questions & Answers (2)

Get quick answers from CourseHorse and past students.

Question from Stacy W.

what 5 videos do we need to see prior to class?

Answer

Question from Nina G.

Could someone please clarify what the end date for the course is?

Answer Show answer

Similar Classes

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Give This Course as a Gift Card

Thousands of classes
No expiration
Unique and memorable gifts for any occasion
Personalized
Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
Instant delivery
Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card