Learn the essentials of startup marketing in NYC with classes that cover topics like customer acquisition, brand building, and growth hacking.
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General Assembly @ 10 E 21st St, New York, NY
This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms, current...
General Assembly @ 10 E 21st St, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
General Assembly @ 10 E 21st St, New York, NY
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
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General Assembly @ 10 E 21st St, New York, NY
This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available. Get your bearings in the digital marketing landscape....
General Assembly @ 10 E 21st St, New York, NY
In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base. You have probably heard of growth hacking, but do you really understand what it is? Takeaways Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base. Create a growth hack...
General Assembly @ 10 E 21st St, New York, NY
Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field. This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...
General Assembly @ 10 E 21st St, New York, NY
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
General Assembly @ 10 E 21st St, New York, NY
This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...
General Assembly @ 10 E 21st St, New York, NY
Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2...
General Assembly @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
General Assembly @ 902 Broadway, New York, NY
This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...
General Assembly @ 902 Broadway, New York, NY
It's time to stop worrying and learn to love email. Start increasing the open rate of your sent messages with a few simple techniques. You’re responsible for the emails your business sends, but emailing all of your users makes you anxious. It’s time to stop worrying and learn to love email. In this class, you’ll exercise your email demons and learn simple techniques that will make your messages more focused, concise, and effective. By the...
General Assembly @ 10 E 21st St, New York, NY
Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...
General Assembly @ 10 E 21st St, New York, NY
User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...
General Assembly @ 902 Broadway, New York, NY
This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...
General Assembly @ 10 E 21st St, New York, NY
Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
General Assembly @ 902 Broadway, New York, NY
Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...
General Assembly @ 902 Broadway, New York, NY
Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...
General Assembly @ 10 E 21st St, New York, NY
In this class, you’ll learn how to build a business model around an API, with a focus on consumer web companies. If you’re an engineer, product manager, business development practitioner, or are just seeking a better understanding of the business side of APIs, this is an ideal opportunity for you to get started. You’ll begin with an introduction to APIs including what they are and why you need one before learning about different API business...
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