Startup Marketing Training NYC

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In this workshop, you’ll start by learning the basics of business development. Once you’ve got the fundamentals down, you’ll participate in a fun and engaging exercise to reinforce what you’ve learned and deepen your understanding of how deals get done. The class will be split into teams to plan, negotiate, and sign a real-world partnership opportunity between two prospective partners. You’ll close your first deal before you even walk...

All levels 18 and older

User Acquisition & Growth Hacking for Startups

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This course will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques...

All levels 18 and older

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Developing Your Brand on Facebook and Twitter

General Assembly @ 41 Union Square W, New York, NY

This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...

All levels 18 and older

$69.24

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Introduction to Acquisition and Email Marketing

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This workshop serves as a basic introduction to the practice, wherein the students will get an overview of key terminology, concepts, and approaches. Session I - Introduction to Email Marketing Understand how to leverage leverage email to reach your users, clients, or customers Compare and contrast the various email service providers that are most widely used Identify email design and strategic best practices Describe the basics of analyzing...

Beginner 18 and older

Business Strategy: Partnerships & Alliances

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In this workshop, we will help you understand ideal circumstances to form a partnership and we will explore different partnership models. Forming a partnership or an alliance with a well-known business or brand can be an enticing proposition – it can fill a gap in capability and give you exposure to a new market, as you begin your growth journey. However, if not implemented properly, partnerships and alliances can have a negative impact on a...

All levels 18 and older

How to Understand your Customers

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This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hyper competitive world of brand recognition. Takeaways Define...

All levels 18 and older

How to Win Customers and Influence Analytics

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This talk will address and deconstruct everyone’s favorite new buzzword -- Big Data. We will discuss how to recognize data for what it really is, how to be data-driven even if you’re not a numbers person, and most importantly, what comes after data. We’ll talk about how to organize, conceptualize and communicate information in a way that will help you to see, understand, and use data to make smarter decisions and grow your business....

All levels 18 and older

Content Strategy: How to Get Grassroots Growth

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Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter. Takeaways Delivery, not take out: go ﬁnd your readers, not visa versa Dedication over sheer...

Beginner 18 and older

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API Business Development: A Primer

General Assembly @ 10 E 21st St, New York, NY

In this class, you’ll learn how to build a business model around an API, with a focus on consumer web companies. If you’re an engineer, product manager, business development practitioner, or are just seeking a better understanding of the business side of APIs, this is an ideal opportunity for you to get started. You’ll begin with an introduction to APIs including what they are and why you need one before learning about different API business...

All levels 18 - 18 years old

$37.74

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Lean Marketing for Startups and Small Businesses

General Assembly @ Online Class
, New York, NY

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...

All levels 18 and older

$99