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Social Media Weekend Bootcamp

Social Media Weekend Bootcamp

General Assembly
4.3 2,637 reviews
  • Beginner
  • 18 and older
  • $280
  • Earn 10% Rewards
  • Price Lock
  • 10 E 21st St, New York, NY

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  • $280/person
  • A Computer will not be provided

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Class Description

Description Cancellation Policy

Description

What you'll learn in this social media marketing training:

This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. 

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI. 

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge and experience.

I. Overview of Social Media:
  • Get an overview of the social media landscape and understand the different types of social media platforms available, how they are used and what the significance is of each Case study — Who is utilizing social media well... and who is not 
Lunch

II. Monitoring and Measurement Tools:
  • Some live demos! 
  • A detailed look at the leading social media monitoring, research and engagement tools available to marketers and brands big and small 
  • An overview of the the tools needed to evaluate the social standing of a brand
  • An understand of how to find insights within a brand's social ecosystem and begin to engage with users via social platforms
III. Bringing It All Together:
  • Some basic social media engagement strategies 
  • Tools & techniques to measure effectiveness and ROI 
  • Best practices for how to begin to look at the overall effectiveness of social media campaigns"
Prereqs & Preparation

This workshop is for beginners. It is recommended that students bring laptops.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)

  • Social Media Weekend Bootcamp

    Anonymous review on 1/10/2016
    Very good class. Only thing missing was info on how to craft attention-getting posts. Would have been helpful to spend an hour on content.

  • Social Media Weekend Bootcamp

    Reviewed by Alston Y. on 12/20/2015
    Nothing constructive or new materials I didn't know.

  • Social Media Weekend Bootcamp

    Anonymous review on 12/20/2015
    So far, all of my experiences with General Assembly have been wonderful. Chris Gee was an amazing instructor. I would highly recommend taking one of his courses.

  • Social Media Weekend Bootcamp

    Reviewed by Alicia B. on 10/25/2015
    It was a great in-depth class that is definitely influenced by the level of participation from your other class mates. Depending on how involved or distracting they are, it can move from great to awesome or great to good. Definitely really enjoyed the instructor who went through everything step by step!

  • Social Media Weekend Bootcamp

    Reviewed by elizabeth w. on 9/21/2015
    Chris Gee was excellent Lots of energy and used a lot of his work experience to make the class very interesting.

  • Social Media Weekend Bootcamp

    Reviewed by Ralph T. on 8/18/2015
    As a member of the Silent Generation I found Social Media counter-intuitive ,difficult to learn and non-substantive. Chris, in his one day Bootcamp described social media with clarity, conviction and a positive attitude toward the subject that was quite an eye opener for me. He created a great foundation and gave me the basic building blocks to understanding the whys and hows of social media. I’m looking forward to using this new found knowledge in both my business and personal life.

  • Social Media Weekend Bootcamp

    Anonymous review on 8/17/2015
    Learned some valuable information around how to measure the success/impact of a social media strategy - but nothing on how to actually build a strong strategy/campaign. This felt disconnected and disorganized - I would have loved to walk away with a better understanding of the full picture.

  • Social Media Weekend Bootcamp

    Reviewed by Michelle F. on 3/7/2015
    Loved it! Learned so much, instructor was enthusiastic and clearly a social media guru.

  • Social Media Weekend Bootcamp

    Reviewed by Debra K. on 1/12/2015
    The class was terrific. Really informative and engaging.

  • Social Media Weekend Bootcamp

    Reviewed by Victoria Slade on 8/18/2014
    Great class!

  • Social Media Weekend Bootcamp

    Reviewed by Erwin on 4/27/2014
    The instructor, Chris Gee, was very informative and thorough regarding the course's content. He was receptive to any questions students had and he knew how to engage the class. Also, the staff at General Assembly were very nice and welcoming to myself and the other students. The Social Media Bootcamp course might be long but at 7-8 hours but it's a class well worth taking.

  • Social Media Weekend Bootcamp

    Reviewed by Paul Amodeo on 2/26/2013
    I would definitely recommend this course to anyone looking to get a clearer picture of the evolving world of social media. Chris Gee, the instructor, was knowledgeable, personable and open to taking many questions. It was a great class!

  • Social Media Weekend Bootcamp

    Reviewed by Abigail H. on 3/14/2016

  • Social Media Weekend Bootcamp

    Reviewed by Daniela F. on 2/14/2016

  • Social Media Weekend Bootcamp

    Reviewed by Tess N. on 10/24/2015

  • Social Media Weekend Bootcamp

    Reviewed by Tammy P. on 10/20/2015

  • Social Media Weekend Bootcamp

    Reviewed by Kajal P. on 9/21/2015

  • Social Media Weekend Bootcamp

    Reviewed by Barbara D. on 9/21/2015

  • Social Media Weekend Bootcamp

    Reviewed by Emily M. on 9/21/2015

  • Social Media Weekend Bootcamp

    Anonymous review on 8/17/2015
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Review Summary by CourseHorse

Students in the Social Media Weekend Bootcamp feel that the class was very good and informative, with the instructor providing in-depth knowledge and going through everything step by step. They appreciated the high level of energy and the instructor's use of personal work experience to make the class interesting. One student from the Silent Generation found the class to be an eye-opener, providing clarity and basic building blocks to understanding social media. They look forward to applying their new knowledge in both their business and personal lives. Students generally found the class to be informative, engaging, and worth taking, with the instructor being knowledgeable, personable, and open to questions. Quotes: - "Chris Gee was an amazing instructor." - "He created a great foundation and gave me the basic building blocks to understanding the whys and hows of social media." - "The instructor, Chris Gee, was very informative and thorough... He was receptive to any questions students had and he knew how to engage the class."

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