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Intro to Business Development: The Art of Selling is unfortunately unavailable

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Intro to Business Development: The Art of Selling

at General Assembly - Flatiron

(2262)
Course Details
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$275
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Location:
Flatiron, Manhattan
902 Broadway 3rd Fl
Btwn E 20th & E 21st Streets
New York, New York 10010
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Keith Cutler

What you'll learn in this startup marketing training:

Learning how to most effectively sell both your product and yourself is a key component in growing a successful business. This four-part workshop series provides a detailed understanding of the sales process, from identifying your audience and making key customer connections, to creating effective presentations and nailing the pitch. Students will come away with valuable sales and networking techniques, as well as a Short Form, Elevator Pitch, and Sales Presentation.

Session I [Business Development Overview; Strategic Targeting, Networking & Connecting]
  • Your Personal Elevator Pitch (Your Personal Brand counts!)
  • Salesperson vs. Trusted Adviser
  • Strategically Targeting Key
    Customers
  • Connecting to your Ideal Customer

Session II [Bolder Networking; Better Communication Skills; The Pitch]

  • Become a Bolder Networker
  • Making Every Communication Count
  • How to Prep for The Pitch
  • How to Manage Your Clients
Guest Speaker - Jennifer Karpf, Founder & Executive Director, National Sports Marketing Network (NSMN)

Session III [The Pitch; Objections; Closing the Deal; Pitch Run-thrus]

  • The Pitch - Absolute Do's & Don'ts
  • Client Follow-up & Dealing with Common Objections
  • Closing the Deal
  • Final Presentation Run-thrus
Guest Speaker - Tim Peek, Executive Producer & Digital Storytelling guru at NBC NextMedia

Session IV [Creative deal-making; Sales Forecasting; Sales Management; Final Pitch Run-thrus]

  • Special Deals & Partnerships
  • Marketing & Special Events
  • Understanding Sales Pipelines & Forecasting
  • Intro to Sales Management
  • Final Presentation Run-thrus

Session V [Final Presentations/Professional Networking Event]

  • Student Final Presentations to invited clients, special guests &
    critiqued by Senior-level Marketing/Business Development/Media/Adv-PR
    Executives
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

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Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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