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Cultivating an Online Community for Your Brand

  • All levels
  • 18 and older
  • $33
  • 902 Broadway, New York, NY

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  • $33
  • General Assembly East - 3rd Floor @ 902 Broadway 3rd Fl, New York, NY 10010

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Class Description

Description

What you'll learn in this social media marketing training:

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community.

Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and distribution. The instructor will also share insights on the roles and responsibilities of community managers and brand ambassadors with tips on audience sourcing and engagement facilitation based on her work building Crunch Fitness's community activities program and architecting the social community structure and guidelines for the 85 Broads global network.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

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