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Introduction to Google Analytics

at General Assembly - Flatiron

(2551)
Course Details
Price:
$99
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Location:
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Kassie Phillips

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this google analytics training:

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.


Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Understand how to track goals and goal funnels
  • Learn to identify exceptions and surface actionable insights

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. (a Windows PC or MacBook)
  • Have the Google Chrome Web Browser installed on your computer
  • Sign up for a Google Demo Account 
  • Bookmark this worksheet: (https://docs.google.com/spreadsheets/d/1esbw1p3htF3S-iA57UNl5HuFJbjpXaRuiAwzxzKDasw/edit?usp=sharing)
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,536)

(2536 Reviews)
Introduction to Google Analytics
Reviewed by Tracy H. on 4/25/2019
Very informative. Great for beginners. Teachers was awesome!
Introduction to Google Analytics
Reviewed by Anonymous on 11/16/2018
Pros: Teacher was friendly, receptive to questions, seemed knowledgeable Cons: Of the 8 "Takeaways" listed, we got through only 2.5 of them. Spent 1.5 hours talking about KPIs/Metrics which I would have never expected, then 1.5 hours just walking down the left hand column of Google Analytics giving a brief overview of some relevant sections. I didn't feel like I learned anything I couldn't have on my own just exploring Google Analytics for 30 minutes or so. If we had covered all of the Takeaways I would have been happy, but we hardly got started.
Introduction to Google Analytics
Reviewed by Rosie I. on 9/18/2017
Loved Quaison and the class was super informative. Made me want to take the days-long bootcamp!
Introduction to Google Analytics
Reviewed by Allie M. on 8/22/2017
Great class! Quaison really helped us make sense of Google Analytics. His walkthrough of the system and hands on activities were thorough and thoughtful.
Introduction to Google Analytics
Reviewed by Doug T. on 6/2/2017
Could have been titled "Google Analytics for Beginners". It was a good basic overview class and I'm glad I took it, though it might be wise to teach a GA class for absolute beginners and another for those who have dabbled a bit but never been trained or maybe have not used GA for some time and need a refresher and knowledge of new features. Instructor was OK, a bit prone to generalizations ("2.5% is a great conversions rate") and somewhat excessive use of profanity. A "shit" or even F-bomb is not out of place in today's professional environment sometimes but every third sentence is a bit too much. He has a very engaging presentation style otherwise and it was clear he is knowledgeable and was very well prepared. I will def come back for more classes and will recommend Gen Assembly to colleagues.
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School: General Assembly

General Assembly

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