Discover Classes. Earn Rewards.

Introduction to Pricing Strategy

  • Beginner
  • 18 and older
  • $40
  • 10 E 21st St, New York, NY

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

  • $40
  • GA NYC Manhattan (3rd Floor) @ 10 E 21st St 3rd Fl, New York, NY 10010
  • A computer will not be provided

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this marketing strategy course:

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service.

After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.

Takeaways:
  • Learn how to define the three basic determinants of price.
  • Be able to describe the importance of customer-based pricing.
  • Develop a plan to obtain customer insight on willingness to pay.
  • Understand the pros and cons of the most common pricing strategies and how to implement them.
  • Set a plan to refine price with testing.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to Pricing Strategy

    Reviewed by anita a. on 10/15/2015
    it was good and informative
  • Introduction to Pricing Strategy

    Reviewed by Alia L. on 6/9/2015
  • Introduction to Pricing Strategy

    Reviewed by Farida R. on 3/16/2015
  • Introduction to Pricing Strategy

    Reviewed by Anisa R. on 12/15/2014
  • Introduction to Pricing Strategy

    Reviewed by Sarah BeckettHile on 7/10/2014
See reviews for other classes at General Assembly
loading...
Hide Reviews

Questions & Answers (0)

Get quick answers from CourseHorse and past students.

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

General Assembly

General Assembly

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...