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E-mail Marketing

Fordham University PCS
4.2 13 reviews
  • All levels
  • 18 and older
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  • 400 Westchester Ave, West Harrison, NY
  • over 3 sessions
E-mail Marketing
E-mail Marketing
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Start Dates (0) $450/person

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Class Description

Description Cancellation Policy

Description

Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers

This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions.

E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel. It can influence buying decisions, especially when incorporated into a plan that includes search, social, and mobile marketing. E-mail is also a strong communications tool for sharing content and nurturing leads.

Students will learn how to build their own in-house file of recipients, understand the legal issues related to CAN-SPAM compliance, design winning e-mails that generate response, understand how to leverage advanced techniques to make a program more relevant and responsive, and gain insights on how to measure the results of e-mail campaigns.
School Notes: For purchases with multiple students in one transaction, please send the following details of each student to [email protected] to complete your registration.
- Date of birth
- Email address
- Phone number

Refund Policy

Refund schedule for Digital and Social Media Marketing Certificate and Human Resource Management:
  • 1 calendar week prior to first meeting: 100% refund
  • After one calendar week or 1st class meeting: 50% refund
  • After 2nd class meetings: No refund
Refund schedule for MCAT Workshop:
  • 100% of the cost prior to the first class meeting. 
  • 20% of the cost if you drop after the first class meeting but prior to the second class meeting.
  • No refund after the second class meeting.

Real Estate Refund Policy:
  • For six-week courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the course has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.  
  • For one-week intensive courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the intensive has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.
All requests for withdrawals and refunds must be submitted to [email protected] and will be processed based on the date received.

Fordham University School of Professional and Continuing Studies will issue a full refund for all cancelled classes.

Reviews of Classes at Fordham University PCS (13)

(4.2-star rating across 13 reviews)
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Fordham University PCS

The school of Professional and Continuing Studies offers its students a wide variety of rigorous academic programs geared toward the interests and needs of the adult learner.

The College’s central offering is a bachelor of arts or a bachelor of science degree. The listing of majors and minors includes...
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Fordham University PCS
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