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Instagram Marketing Bootcamp

Discover the secrets to mastering Instagram marketing and building a loyal following in this comprehensive workshop. Learn about content strategy, advertising, and effective social media marketing techniques to grow your online presence. Elevate your digital marketing skills with the Instagram Marketing Bootcamp.

  • All levels
  • 18 and older
  • $650
  • Earn 10% Rewards
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  • Interactive Online Classroom
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  • $650/person
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  • Tue, Jan 14 at 6:00pm - 9:00pm
  • Thu, Jan 16 at 6:00pm - 9:00pm
  • Tue, Jan 21 at 6:00pm - 9:00pm
  • Thu, Jan 23 at 6:00pm - 9:00pm
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  • Tue, Jan 28 at 10:00am - 5:00pm
  • Wed, Jan 29 at 10:00am - 5:00pm
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  • Mon, Apr 28 at 10:00am - 5:00pm
  • Tue, Apr 29 at 10:00am - 5:00pm
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Class Description

Description

What you'll learn in this social media marketing training:

Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.

Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’ positioning within the competitive marketplace.

This one-day workshop closely examines one of the most popular platforms: Instagram. Alongside the content, the workshop explores platform functionality and advertising. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.

This workshop is a comprehensive look at all aspects of Instagram marketing. For more information about the topics covered in class, please refer to the syllabus below.

What You’ll Learn:

  • Learn about the Instagram platform and its social impact 
  • Develop a successful social media strategy 
  • Create visual content that increases engagement and drives sales 
  • Learn how to gain a following and expand your reach

Course Syllabus

  • Section 1
    • Introduction to Instagram
    • Hashtag 101
  • Section 2
    • Creating a Content Theme
    • Strategies for Capturing Content
    • Developing a Community
    • Creating a Post Cadence
  • Section 3
    • Types of Posts
    • Editing Posts and Reels
    • Captions and Additional Post Features
  • Section 4
    • Creating a Business Page on Instagram
    • Paid Advertising with Instagram
    • Using Shopify with Instagram

Learn more about Instagram Marketing Bootcamp at Noble Desktop.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Also available in-person in NYC

Syllabus

Section 1

Introduction to Instagram

  • Introduction to Instagram
  • History of Instagram
  • What’s New
  • Trend Report
  • Creating a New Account
  • Following Accounts
  • Navigation
  • Profile Page Overview

Hashtag 101

  • What is a hashtag
  • Hashtag do’s and don’ts
  • Types of Hashtags
  • High- and low-density hashtags
  • Creating a Branded Hashtag
  • Hashtag Research

Section 2

Creating a Content Theme

  • What is a big idea
  • What is a content theme
  • Determining your theme
  • How to branch into sub-themes

Strategies for Capturing Content

  • Establishing visual consistency
  • Recording your content

Developing a Community

  • Interacting with your target audience
  • Understanding your audience’s needs
  • How to leverage your audience

Creating a Post Cadence

  • Establishing your availability
  • Scheduling consistent content
  • Adapting your cadence

Section 3

Types of Posts

  • Posts, Stories, and Reels
  • Types of Interactions
  • Audience Engagement
  • Benefits of each content type

Editing Posts and Reels

  • Choosing Filters
  • Using Instagram Photo Editing
  • Creating stories
  • Editing stories and adding stickers
  • Recording Reels
  • Editing Reels
  • Creating a mock-up post

Captions and Additional Post Features

  • Establish your audience’s needs
  • Incorporating gamification and/or call-to-action
  • Being ADA-compliant with photo descriptions
  • Tagging and Collaboration

Section 4

Creating a Business Page on Instagram

  • Starting a business page
  • Creating a business post
  • Managing page on Instagram
  • Creating reels and stories

Paid Advertising with Instagram

  • Choosing the right advertising
  • Ad creation best practices
  • Ad optimization
  • Job post advertising
  • Ad analytics

Using Shopify with Instagram

  • Reasons to use Shopify (even if you have your own website)
  • Introduction to Shopify
  • Create collections
  • Manage shop across platforms
  • Showcase brand and products

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at Noble Desktop (384)

(4.6-star rating across 384 reviews)
  • Instagram Marketing Bootcamp

    Reviewed by Regina V. on 5/24/2024
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Noble Desktop

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