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Entrepreneurship Courses
NYC
Learn how to launch your own business and develop essential entrepreneurial skills in the heart of New York City through a range of classes including business planning, marketing strategies, and financial management.
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How to Understand your Customers
This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hyper competitive world of brand recognition. Takeaways Define...
Breaking Down Revenue Models Bootcamp
By the end of the class, you’ll have a firm understanding on revenue models, which is best for your business, and how to model it with Excel. How do you calculate the financial impact of a business idea or product launch? Diving deep into unit economics can be confusing if you have never done it before. In this intensive workshop, you’ll learn about various types of business models and how they actually work. You’ll go over the economics...
How To Get The First Meeting
This class will focus on giving strategy, tactics, and methods that will help one get that crucial first meeting. Getting into the details -- looking at everything from creating a target list, to sourcing accurate contact information, introducing product in a way that makes one truly stand out, and how to find the elusive balance between persistence and peskiness. Sometimes the biggest hurdle to selling a hot new product is just knowing who to...
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How to Win Customers and Influence Analytics
This talk will address and deconstruct everyone’s favorite new buzzword -- Big Data. We will discuss how to recognize data for what it really is, how to be data-driven even if you’re not a numbers person, and most importantly, what comes after data. We’ll talk about how to organize, conceptualize and communicate information in a way that will help you to see, understand, and use data to make smarter decisions and grow your business....
Crowdfunding: How can I use it to launch my startup?
General Assembly @ 902 Broadway, New York, NY
Get an overview of the crowdfunding industry and the different types of platforms that are emerging. We’ll cover how to build a successful crowdfunding campaign and the best practices that go along with it, as well as the myths and facts associated with how campaigns work. Ready, set, raise. Crowdfunding is completely changing the world of entrepreneurship and the way startups can raise capital and bring their products to market. Takeaways:...
Content Strategy: How to Get Grassroots Growth
Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter. Takeaways Delivery, not take out: go find your readers, not visa versa Dedication over sheer...
API Business Development: A Primer
General Assembly @ 10 E 21st St, New York, NY
In this class, you’ll learn how to build a business model around an API, with a focus on consumer web companies. If you’re an engineer, product manager, business development practitioner, or are just seeking a better understanding of the business side of APIs, this is an ideal opportunity for you to get started. You’ll begin with an introduction to APIs including what they are and why you need one before learning about different API business...
Introduction to the NYC Startup Community
General Assembly @ 10 E 21st St, New York, NY
Learn the role of key players such as TechStars, HackNY, New York Tech Meetup, Foursquare, WeAreNYTech, betaworks, and Tumblr. This free class is an orientation to help newcomers to the startup scene get acquainted with the exciting world of tech in NYC. We will give you the inside scoop on key events/meetups to attend, people, companies, VCs, blogs, incubators, programs, hot issues, and more.
Space Invaders: The Search for NYC Office Space
In this class you’ll learn about what to look for when searching for a startup office space. You’ll go over average pricing for different neighborhoods, learn how to effectively negotiate a favorable deal, and figure out how much space you need for your growing company. You’ll also learn about the various connectivity issues throughout NYC and the city’s internet infrastructure, and review NYC’s real estate options such as commercial buildings,...
Essential Skills Needed To Run a Team
Are you a manager or a leader? Not sure of the difference? A manager directs and is focused on getting the tasks done; a leader inspires and enables their team to get the tasks done. In this market, the war for talent is at a peak, and as a startup owner you can't afford to be a bad leader (or manager) and risk having your team run to the competitors. This class will ensure that you get the foundational tools of how to be a first time leader. ...
FinTech brunchwork w/ NYCA
You're invited to brunchwork with Nyca Managing Partner Hans Morris. Enjoy an intimate conversation with Hans... and curated connections over a healthy meal. Special Guest: Hans Morris is managing partner of Nyca Partners, a fintech VC with investments in PayRange, Trellis, Affirm and Acorns, to name a few. The firm also collected another $210 million for its third venture capital fund. Hans is the chairman of the board of Lending...
brunchwork w/ theSkimm & Littlstar
Join us for an unforgettable farm-to-table brunch and mimosas with Tony Mugavero (Littlstar, founder & CEO) & Kaylin Marcotte (theSkimm, first employee)! Your brunch will feature: Inspirational fireside chat with Tony & Kaylin in an intimate setting Dynamic Audience Challenge Curated connections with other young people hungry for the next opportunity (we will introduce you to the people you want to meet) Seasonal, organic, farm-to-table...
brunchwork w/ Uber
You're invited to an unforgettable sweetgreen dinner with the Head of Enterprise at Uber and Uber Eats Josh Butler. Enjoy an intimate conversation with Josh...and curated connections over a seasonal meal.
brunchwork w/ Compass & Rebellion Research
Fill your weekend with inspiration and intention. Join us for an unforgettable farm-to-table brunch and mimosas with Compass CFO David Snider & Rebellion Research CEO Spencer Greenberg! Your brunch will feature: * Inspirational fireside chat with David & Spencer in an intimate setting * Dynamic Audience Challenge * Curated connections with other young people hungry for the next opportunity (we will...
Free
Getting Pitch And Business Ready In 11 Steps
Learn the power of storytelling and how to effectively use it to pitch your product to companies or investors. Stories shape how others see you. If they want to hire you... buy from you. Listening matters. Stories persuade. Move people to action. 1. Goal - Why are you telling the story? 2. Grab attention - Why the audience listens to your story? 3. Engage - Why would audience care? 4. Enable action - Why others would want to share story?...
Turning Ideas into Companies
Do you have an idea you want to turn into a company? We will go over the components that make viable businesses. Looking at revenue, viability, and fundability. This and future sessions will go over the business, investor approach, and technology product. We are here to help early stage entrepreneurs through the challenges of business and tech in building their companies. Tech and social entrepreneurs welcome. Get ready to work on your...
Meetup: Tiran Dagan - Media and Entertainment Guru
Come and learn from Tiran Dagan who started as an entrepreneur then moved through NBC to E&Y to IBM managing. With 20 years of Media & Entertinament knowledge, he is a Partner in the Media & Entertainment Global Business Services Group for IBM. Full course title: Tiran Dagan: Media and Entertainment guru. NBC, E&Y, IBM. Yes, IBM in Media. He is a Media Entertainment strategy & transformation executive working with customers to create profitable...
Essential Things to Know When Forming Your Startup
General Assembly @ 10 E 21st St, New York, NY
These workshops will provide founders and entrepreneurs with a practical understanding of the essential things to know in order to navigate through the early stage of a company's existence. Topics will include: essential components of starting a scalable company, raising capital, startup finance and creating materials for fundraising. Topics will include: essential components of starting a scalable company, raising capital, startup finance and...
Metrics Driven Product Management
General Assembly @ 902 Broadway, New York, NY
In this class, you'll learn the basics of business intelligence and how it can dramatically improve your decision making when it comes to building software. If you’re a human being, you’ve probably made difficult decisions based on little more than your own intuition and gut instinct. Luckily, there’s a better way. Takeaways Make decisions based on data instead of instinct. Find out which metrics are most important to focus on and what...
Intro to Social Entrepreneurship
Be Social Change @ 601 W 26th St, New York, NY
FREE Workshop: Intro to Social Entrepreneurship - Understanding the Emerging Landscape of Nonprofits, Social Enterprises, and B Corps Social entrepreneurship is an exciting and rapidly evolving field that leverages entrepreneurial principles towards solving social and environmental problems. It is a new lens through which we can view the world of businesses and nonprofits making a positive impact in the world. In Intro to Social Entrepreneurship,...
Free
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