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SEO Bootcamp

Learn the essential marketing skills of Search Engine Optimization (SEO) in this comprehensive course. Gain a competitive edge by mastering keyword analysis and optimization techniques, ensuring your website ranks high on search engines. Enhance your marketability and boost your brand's recognition in the digital landscape.

  • Level All levels
  • Age 18 and older
  • Price $650
  • Location 185 Madison Ave, New York, NY

Start Dates (3)

  • $650
  • Noble Desktop @ 185 Madison Ave 3rd Floor, New York, NY 10016
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  • Mon, Apr 15 at 6:00pm - 9:00pm
  • Wed, Apr 17 at 6:00pm - 9:00pm
  • Wed, Apr 24 at 6:00pm - 9:00pm
  • Wed, May 01 at 6:00pm - 9:00pm
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  • Thu, May 09 at 10:00am - 5:00pm
  • Fri, May 10 at 10:00am - 5:00pm
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  • Thu, Oct 24 at 6:00pm - 9:00pm
  • Tue, Oct 29 at 6:00pm - 9:00pm
  • Thu, Oct 31 at 6:00pm - 9:00pm
  • Tue, Nov 05 at 6:00pm - 9:00pm
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Class Description

Description

What you'll learn in this seo class:

Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.

In this two-day bootcamp, familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis.

This SEO Bootcamp is intended for business owners, marketers, and front-end developers who want to enhance their marketability. For more information about the topics covered in the course, please refer to our syllabus below. 

What You’ll Learn:

  • Intro to SEO & the benefits of SEO
  • How Search Engines Rank Websites
  • Keyword Research Techniques
  • Techniques for Writing SEO Content
  • On-Page Optimization Best Practices
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools to Spy on Your Competition
  • The proper way to setup your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
  • SEO Audit: what is it & which tools to use
  • Measuring & Reporting on SEO Success

Course Syllabus

  • Introduction to Search Engine Optimization
  • Keyword Research
  • Competitive Analysis
  • SEO Content
  • On-Page Optimization
  • Off-Page Optimization
  • Designing for SEO
  • Mobile SEO
  • Video Optimization
  • SEO Audit
  • Measuring & Reporting on SEO Success

Learn more about SEO Bootcamp at Noble Desktop.


Syllabus

Introduction to Search Engine Optimization

  • What is search engine optimization
  • Meet the search engines
  • How search engines work
  • SEO impact on businesses

Keyword Research

  • What is a keyword
  • The different types of keywords
  • Examining the intent behind a keyword
  • Understanding the progression of a search query
  • Steps to keyword research
  • How to find the best keywords to target
  • How to discover your competitors keywords
  • Competitive keyword analysis
  • Keyword research tools
  • Keyword research lab

Competitive Analysis

  • How to identify your competitors?
  • What to analyze?
  • How to use your competitive analysis for keyword targeting?

SEO Content

  • What is SEO content
  • Different types of SEO content
  • Steps to creating SEO content
  • How to factor in your customer buying journey when creating SEO content
  • How to evaluate your competitors content

On-Page Optimization

  • What is on-page optimization
  • Elements of on-page optimization
  • How to optimize Meta data?
  • The importance of sitemaps
  • Examining the perfectly optimized web page
  • On page optimization lab

Off-Page Optimization

  • What is off-page optimization
  • The role of backlinks
  • Best practices for link building
  • How to build internal site links
  • How to get backlinks
  • Strategies for achieving high ranking

Designing for SEO

  • How to structure your website
  • How to organize your web pages
  • How to design your website navigation
  • How to use rich snippets/structure data
  • What are Meta robot tags
  • How to use Meta robot tags
  • What are 404 error pages
  • Tips for creating 404 error pages
  • What are 301 redirects
  • How search engines handle 301 redirects
  • The importance of canonicalization
  • How to implement canonicalization
  • How website speed influence your rankings and how to improve it

Mobile SEO

  • Factors that influence Mobile SEO
  • The importance of Mobile SEO
  • A look at options for creating mobile friendly websites
  • Characteristics of mobile websites
  • Creating mobile focused content

Video Optimization

  • Step to YouTube Video Optimization
  • Keyword Research for Video Optimization
  • How to Optimize YouTube Videos
  • Factors that Affect Your Video Ranking
  • Types of Videos to Create
  • How to Promote Your Videos

SEO Audit

  • What is an SEO Audit?
  • How to conduct an SEO Audit?
  • Tools for conducting an SEO Audit?
  • SEO Audit Lab

Measuring & Reporting on SEO Success

  • KPIs for Organic Search
  • How to Report on SEO Progress
  • Demystifying SEO Reports

Refund Policy

  • Students may cancel up to 14 days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price). 
  • Cancellations within 14 days are not permitted, but students may reschedule up to three business days before the class start date.
  • For cancellations and reschedules, please email us at [email protected]"

Reviews of Classes at Noble Desktop (372)

(4.6-star rating across 372 reviews)
  • SEO Bootcamp

    Reviewed by Tony D. on 2/24/2020
    The course was very insightful, it was run very efficiently and covered a lot of top topics.
  • SEO Bootcamp

    Anonymous review on 12/6/2019
    The course was great! The teacher was superb! She took her time to explain everything clearly and was very helpful! Definitely worth going if you are a small business owner and need more customers.
  • SEO Bootcamp

    Anonymous review on 12/7/2018
    The class was chock for info and practical knowledge. Even more helpful if you some background with setting up and managing websites. I wished the class handouts would tie better to the materials presented in the class powerpoints so that you can follow along to take notes more easily.
  • SEO Bootcamp

    Reviewed by Tanja S. on 6/26/2017
    Comprehensive overview of SEO in clear, concise, and easy to digest class. Eager to learn more on this topic!
  • SEO Bootcamp

    Anonymous review on 2/21/2020
  • SEO Bootcamp

    Reviewed by Joe P. on 12/11/2019
  • SEO Bootcamp

    Reviewed by Kylie B. on 8/26/2019
  • SEO Bootcamp

    Reviewed by Brea B. on 8/26/2019
  • SEO Bootcamp

    Reviewed by Pamala B. on 8/23/2019
  • SEO Bootcamp

    Reviewed by Deirdre V. on 7/16/2019
  • SEO Bootcamp

    Reviewed by Whitnee H. on 5/24/2019
  • SEO Bootcamp

    Reviewed by Pablo A. on 5/7/2019
  • SEO Bootcamp

    Reviewed by Susan B. on 4/8/2019
  • SEO Bootcamp

    Reviewed by Connor C. on 4/5/2019
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Review Summary by CourseHorse

The classes at SEO Bootcamp are highly regarded and provide valuable knowledge and skills. Described as insightful, well-run, and covering a wide range of topics. this class is taught by teacher praised for her clear explanations and helpfulness. Students mention that the class is beneficial for small business owners looking to increase their customer base. Some background in website management is recommended for an even more informative experience. One student mentions that the class handouts could be improved to better align with the materials presented in the class powerpoints. Quotes: 1. "The course was great! The teacher was superb! She took her time to explain everything clearly and was very helpful! Definitely worth going if you are a small business owner and need more customers." 2. "The class was chock for info and practical knowledge. Even more helpful if you have some background with setting up and managing websites." 3. "Comprehensive overview of SEO in clear, concise, and easy to digest class. Eager to learn more on this topic!"

Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Carli V.
Will computers be provided or do we have to bring our own laptop?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Carli! Yes, computers will be provided for the students. Thanks.
Answer Show answer
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Question from Ivie
What exactly is covered in this course? Is there a curriculum?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Ivie, this course will explain how SEO works. This is the syllabus for the class: Class Content • How search engines work • Keyword research: What is keyword research and how to do keyword research • How to do a competitive analysis to find the best keywords • Keyword research lab • How to optimize your website (On-page SEO) • On page SEO lab • How to rank at the top of Google (Off-page SEO) • How to acquire backlinks
Answer Show answer
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Question from Majeed Alsulemani
Will I receive a certificate if I took this class?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
Yes, you will receive a certificate of completion.
Answer Show answer
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Noble Desktop

Noble Desktop is a renowned educational institution that specializes in providing comprehensive training in various creative and technology-related fields. Established in 1990 and headquartered in New York City, Noble Desktop has earned a stellar reputation for its high-quality courses and innovative...

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Noble Desktop

Noble Desktop

All classes at this location

We are located in New York City on 34th street and Madison Avenue, a few blocks from Penn Station, Port Authority and Times Square. You may also attend this class live online (virtual training) via Zoom. We will reach out with additional information, including the Zoom info and class files.

Also available virtually online

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