Need to Know: Evaluating Startup Ideas

You'll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk, you'll learn how to evaluate if people need your product through three activities to learn from your future customers.

Many startups and businesses are being founded based on a hunch, a judgment call, incomplete information, and faith-based hallucinations - and most of them fail miserably. Startup founders and business owners only then ask themselves why. This class takes a different, risk-mitigating, more scientific approach to the act of starting a business.

Takeaways

• Know what problems need to be solved.
• Find out what a landing-page test is good for.
• Gain a basic understanding of the Experience Sampling research technique.
• Discover the power of observation to understand human behavior.
• Be able to make sense of collected data to make an idea evaluation decision.