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Showing 811 classes for "for-entrepreneurs"
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Essentials of Startup Law: Formation, Fundraising, Exit
General Assembly @ 10 E 21st St, New York, NY
Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...
Putting Lean and Agile Into Practice
General Assembly @ 10 E 21st St, New York, NY
The lean startup methodology favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional "big design up front" development. In this workshop students will learn about agile software development and how to incorporate it as a method to simplify requirements, identify priorities based on resourcing and business value, and most importantly improve collaboration across all key product...
Meet Your Match: Intro To Product-Market Fit
General Assembly @ 10 E 21st St, New York, NY
Product-market fit is the concept of producing the right product for a given market. Whether you’re a founder, product manager, designer, or sales/BD professional, understanding what product-market fit is — and how to achieve it — will give you a set of strategic tools to help your products succeed. Takeaways: Find out why product-market fit is “the only thing that matters” for a new startup. -Learn how to assess product-market fit using...
Introduction To XCode: How To Build Your First IOS App
General Assembly @ 10 E 21st St, New York, NY
This workshop will cover everything you need to build your first iOS App (except for the brilliant idea). This includes creating your first project, setting up your app’s interface using Storyboards, changing your interface dynamically with simple code, tips on best practices, using images in your project, the basics of debugging, and running your application on the simulator. (If enough time is left, we can even put your app on your device) This...
Digital Marketing 101
General Assembly @ 10 E 21st St, New York, NY
During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives...
Product Management 101
General Assembly @ 10 E 21st St, New York, NY
Learn the keys to driving product success. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus: Discover the role and responsibilities of a product manager. Survey today’s product management landscape and its career opportunities. Walk through the fundamentals of the product management...
Linkedin for Job Hunting & Career Advancement
General Assembly @ 10 E 21st St, New York, NY
This hands-on two-hour workshop and Q & A offers proven tips for creating powerful, professional LinkedIn profiles and strategies for using LinkedIn to job hunt, grow your network and accelerate your career. Participants learn how to quickly and easily craft a profile that elevates their professional brand and positions them for job hunt success. LinkedIn is the largest professional network in the world. This workshop helps beginners get started...
Visual Design 101
General Assembly @ 10 E 21st St, New York, NY
Get creative with Adobe Photoshop. Step into the world of visual design with General Assembly. During our introductory workshop, explore the tools and techniques you can use to bring websites, marketing materials, and more to life, and see how designers make their mark on the digital world. Working through a series of guided demos, you’ll: Learn the fundamentals of Adobe Photoshop, a go-to tool for digital designers. Touch on essential design...
E-commerce Metrics & Customer Acquisition
General Assembly @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
Inbound Marketing Solutions: Marketing on a Budget
General Assembly @ 10 E 21st St, New York, NY
Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing...
Think Like A Marketer, Act Like A Publisher
General Assembly @ 10 E 21st St, New York, NY
Content strategy is a multidisciplinary mash up, a winning blend of marketing know-how and publishing best practice. Put simply, the job of a content strategist is to find the content sweet spot, somewhere between audience interests and brand objectives. Takeaways In this 90 minute class students will learn: Part 1: How to think like a marketer What is content marketing/strategy Why content marketing works Who is your audience...
Big Data Demystified: Hadoop and NoSQL for Beginners
General Assembly @ 10 E 21st St, New York, NY
You’ve probably heard about “big data,” but chances are you haven’t been told what it means. In this class, you’ll receive a comprehensive overview of the technologies powering big data — including the history of databases and storage, the difference between relational and “document” databases, the challenges of big data and the tools it necessitates, and demystifying “map reduce” and Hadoop. Whether you’re a product manager,...
Cold Outreach: How to Build New Leads
General Assembly @ 10 E 21st St, New York, NY
Cold outreach is the foundation of any sales experience - but it’s only the beginning. In this workshop, you’ll learn the tactics of generating new business leads. This is a great learning opportunity for startup founders seeking new clients, sales/business development reps looking to hone their skills, and even seasoned salespeople who want to learn more about prospecting. By the end of the workshop, you’ll walk away with a plan to execute...
Podcast 101
General Assembly @ 10 E 21st St, New York, NY
For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Takeaways Overview of podcasting landscape How to develop a show idea, including...
Event Planning Like a Pro: Conferences & Meetings
General Assembly @ 10 E 21st St, New York, NY
Housewarming? Dinner party? Birthday lunch? Wedding? Team Meeting? At some point in your life, you will be required to host a gathering of some sort. I’m hopeful with a few tips and group exercises you’ll be able to handle the planning of any event in a calm manner. This class will break down the below basics of event planning and much more -- What are my first steps when planning an event? Is there a master event to do list? Where should...
Build a Website with Squarespace (Without Coding)
General Assembly @ 10 E 21st St, New York, NY
Squarespace is an amazing tool for entrepreneurs and small business owners looking to build a beautifully designed website quickly and easily. In this workshop, you’ll learn how to choose a template, customize the look and feel of your website, layout content, and leave with the beginnings of your very own website. Takeaways Create a new beautifully designed 3-5 page website (with or without copy depending on prior preparation) Develop a functional...
Introduction to Adobe Photoshop: Sessions
General Assembly @ 10 E 21st St, New York, NY
Photoshop allows you to create powerful images and designs. This workshop is designed to get you up and running with Adobe Photoshop in just three days. The focus will be on step-by-step instruction leading students through the most important tools and concepts in Photoshop. Takeaways The Basics Learn Photoshop interface, basics of Photoshop Practice editing documents and using tools like brush and gradient Retouching Part Learn the basics...
Make the Connection: Sales Networking Workshop
General Assembly @ 10 E 21st St, New York, NY
There are a wealth of software tools and strategies that, when used effectively, can help anyone leverage the power of cold outreach to close deals, gain contact with strategic targets, and even land a job. In this class, you’ll learn how to navigate organizational hierarchies to find the right decision maker, identify the contact information for individuals at any company, communicate effectively with strangers for desired results, and guarantee...
Social Good Startup Stories
Be Social Change @ 424 W 54th St, New York, NY
Join us on a interactive conversation with social entrepreneurs sharing their experiences and insights on what it takes to launch a nonprofit startup or socially-conscious company. Explore new ideas, learn about innovative business models and hear the lessons learned from social entrepreneurs creating organizations having a positive impact in NYC and around the world. Our panelists will share their social entrepreneurship journey, insight, and advice...
$20
Content Marketing For Beginners
General Assembly @ 10 E 21st St, New York, NY
This workshop will teach you how to integrate great content into your marketing in a cohesive, strategic, and optimized way. We’ll cover the need-to-know aspects of creating and executing a content marketing plan, from determining what type of content is most useful for your audience to setting an editorial calendar to measuring performance. You'll also get tons of inspiration from brands thinking outside the box when it comes to video, social...
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