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Monetizing Your Podcast: The Climb to Sponsorship

  • All levels
  • 18 and older
  • $60
  • Earn 10% Rewards
  • Price Lock
  • 30 John St, Brooklyn, NY
  • 90 minutes

Start Dates (0)

  • $60
  • 90 minutes
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Class Description


What you'll learn in this business development training:

There are no secrets to getting your podcast sponsored, but there are different routes to getting there. Learn what it was like to monetize an independent podcast with Millennial as a case study.

You already have a podcast that can break through the industry — now learn how to get the traction you need to get noticed and how to collect information on your audience so you can better market your podcast. The class will cover suggestions for building an audience, how to encourage sponsors to invest in your show, and how to negotiate rates.

Come prepared with any statistics on your podcast that you already have, as well as a list of brands and publications you want to connect with – one of the in-class exercises will be making (or improving) your own pitch deck.

The instructor for this interactive, one-day workshop is Megan Tan, former creator, host, and producer of Radiotopia’s Millennial Podcast.

Please note: This is not a story or pitching development class; this class is best for people who already have a podcast of their own.

What You Will Learn

  • How Megan’s podcast started in her closet and ended up on a well-known public radio network.

  • Ways to gain traction on your podcast and build your audience; how to collect info about your audience.

  • Marketing deck needs in order to pitch to sponsors.

  • How much to charge sponsors for your podcast; learn about flat fees, CPMs, and why industry rates vary so much.

  • How to negotiate rates.

Refund Policy

Plans change. We get it. But if you can't make it to a class / event / workshop, please email [email protected] at least 8 business days before the scheduled event date. No refunds will be given after this timeframe.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

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Made in NY Media Center by IFP

We are a collaborative workspace and community designed to support and connect media and tech entrepreneurs, innovators, and artists with industry resources, events, mentorship, and educational opportunities.

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Made in NY Media Center by IFP

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