Beth Smith & Ashleigh Sawdon

Teaches at Pace University CPE

Beth Smith
Elizabeth B. Smith co-founded Smith Browning Direct in 1987 as a consulting firm specializing in direct marketing strategic planning for commercial and non-profit organizations. A 35-year veteran of direct marketing, Beth has extensive experience in designing and managing direct marketing programs for a wide variety of industries including: business-to-business marketers, the travel industry, financial services firms, high tech products and services companies, consumer packaged goods, pharmaceutical companies, and charitable and membership organizations.  

Beth is Educational Director for the Direct Marketing Association’s Basic Direct Marketing Institute, which she has taught for the past 20 years. Her direct marketing training clients have included Nutrisystem, Google, Adobe, RCI, Time, Xerox, American Express, Microsoft, IBM, AT&T, United Airlines, Sears, Showtime Networks, Blue Cross/Blue Shield, MBNA Credit Card Division, Leo Burnett Advertising and many others. She has also taught marketers in Canada, Europe, Asia, Australia, and South Africa. 

Ashleigh Sawdon  
A 30+ year direct marketing professional, Ashleigh has been part of the senior management teams at major agencies and database marketing firms, orchestrating direct marketing programs for a broad spectrum of clients in both the consumer business-to-business and non profit arenas.  

While at Leo Burnett, Foote Cone and Belding, and Epsilon, Ashleigh directed DM programs for clients including Procter and Gamble, Hallmark, American Express, Pearl Vision, Allstate Insurance, Samsonite, Nintendo, Miller Beer, Kraft General Foods, Discover Card, Heinz, Texas Instruments, The USPS, AT&T, United Airlines, The San Diego Zoo, Braille Institute, and Boots Pharmaceuticals, among others.  

She has taught thousands of professionals in the US, Canada, Europe, China, South Africa, Australia, Korea and South America.  

Her firm, The APG Group, provides direct marketing, creative and database marketing consulting to large and small companies as well as agencies.