Classes taught by Lauren Perkins in NYC, New York

$199

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Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

All levels 18 and older

$75

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Lean Marketing

General Assembly @ 902 Broadway, New York, NY

This Lean Marketing workshop will dive into the fundamentals: what is lean and agile methodology and why is it beneficial to adopt? Then, using insights gleaned from brand best practices and entrepreneurial methodology with the approach, “Think like a Brand. Act like a Startup.” The workshop will explore how to create a customer-centric focus with digital agility and reactivity to market trends. Then, learn how to use the lean scientific method...

All levels 18 and older

$55

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Agile Marketing

General Assembly @ 10 E 21st St, New York, NY

Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt to changing market conditions. This Agile Marketing workshop will dive into the fundamentals: what...

All levels 18 and older

$55

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Cultivating an Online Community for Your Brand

General Assembly @ 902 Broadway, New York, NY

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...

All levels 18 and older

$33

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Developing Your Brand on Facebook and Twitter

General Assembly @ 41 Union Square W, New York, NY

This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...

All levels 18 and older

$69.24

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How to Understand your Customers

General Assembly

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hyper competitive world of brand recognition. Takeaways Define...

All levels 18 and older