You will describe the basics of Google Analytics and its applications.
This course is for any individuals intending to use Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.Students will receive a Certificate of Completion at the end of this course and may retake the same course as many times as they want.
Upon successful completion of this course, students will be able to:
- describe the basics of Google Analytics.
- create and activate a Google Analytics account.
- manage a Google Analytics account.
- configure goals and funnels in Google Analytics.
- create filters in Google Analytics.
- identify and interpret various Google Analytics reports.
Students should have a basic understanding of Windows, including how to use files and folders.
Lesson 1: Overview of Google Analytics
Topic 1A: Examine Online Marketing and Web Analytics
Topic 1B: Introduction to Google Analytics
Lesson 2: Getting Started with Google Analytics
Topic 2A: Create and Activate a Google Analytics Account
Topic 2B: Integrate Google Analytics and Google AdWords
Lesson 3: Managing a Google Analytics Account
Topic 3A: Explore Google Analytics
Topic 3B: Manage Website Profiles and Users
Lesson 4: Configuring Goals and Funnels in Google Analytics
Topic 4A: Configure Google Analytics Goals
Topic 4B: Build Funnels in Google Analytics
Lesson 5: Creating Filters in Google Analytics
Topic 5A: Create Filters
Topic 5B: Create Customized Filters in Google Analytics
Lesson 6: Working with Google Analytics Reports
Topic 6A: Manage Reports in Google Analytics
Topic 6B: Generate Visitor Reports
Topic 6C: Generate Traffic Source Reports
Topic 6D: Generate Content Reports
Topic 6E: Generate Goals Reports
Topic 6F: Examine Ecommerce Reports
Topic 6G: Customize Reports
Appendix A: Intelligence Reports
Appendix B: In-Page Analytics Report