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Google Analytics Introduction

Gain essential skills in web analytics with our comprehensive Google Analytics Introduction course. Designed for web designers, marketers, and analysts, this class offers hands-on exercises to ensure immediate application of knowledge. Learn to interpret data, generate reports, and optimize website performance for business success.

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  • Small class sizes
  • 18 and older
  • $795
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  • Online Classroom
  • 13 hours & 30 minutes over 2 sessions

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  • $795/person
  • 13 hours & 30 minutes over 2 sessions
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  • Wed, Oct 02 at 10:00am - 4:45pm
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  • Mon, Dec 02 at 10:00am - 4:45pm
  • Tue, Dec 03 at 10:00am - 4:45pm
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Class Description

Description

What you'll learn in this google analytics training:

This class is designed to provide you with in-depth knowledge of the features available in Google Analytics and teach you how to leverage them to best serve your business needs. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.

This class is targeted toward web designers, web analysts, online marketers, and general business people.

Goals

  1. Learn the fundamentals of web metrics and web analytics.
  2. Learn what web analytics can do for your business.
  3. Learn common web analytics methodologies suitable for different types of websites.
  4. Learn how Google Analytics works.
  5. Learn the key features and capabilities of Google Analytics.
  6. Learn to set up Google Analytics accounts and profiles.
  7. Learn access management techniques for your Google Analytics accounts and profiles.
  8. Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
  9. Learn to analyze default reports in Google Analytics to interpret web metrics data.
  10. Learn to create and apply filters in Google Analytics.
  11. Learn best practices for setting filters in Google Analytics.
  12. Learn to create goals and funnels in Google Analytics.
  13. Learn to interpret reports for analyzing goals and funnels in Google Analytics.
  14. Learn to work with custom reports and advanced segments.
Course Outline

  • Overview and Background of Web Analytics
  • Introduction to Google Analytics
  • Reports in Google Analytics
  • Custom Reporting
  • Advanced Segmentation
  • Understanding Filters in Google Analytics
  • Goals in Google Analytics
  • Funnels in Google Analytics
  • Integrating Google Ads with Google Analytics


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

Cancellation / Reschedule by Student

Because we must schedule rooms, ship course materials, assign instructors and provision computer resources well in advance, it is important students alert us ASAP with any cancel/reschedule requests.

Please note the following policies:

  • If requested 16 or more calendar days before the class
    • Cancellation requests made in this timeframe are eligible for refund less 5% cancellation fee.
    • Reschedule requests made in this timeframe will be accommodated if availability exists and will be processed at no additional charge.
  • If requested 15 calendar days or less before the class
    • Cancellation or Reschedule requests made by the student 15 calendar days or less before the class starts will be charged 100% the course fee and are not entitled to a refund.

Substitutions

  • If you are unable to attend your class, a substitute who meets the course prerequisites may attend in your place at no additional charge for the original class title, date and location. If you cannot find a substitute, you will be subject to the class cancellation policy.

Make-up Policy

Students are permitted one (1) Make-Up opportunity to attend an instructor-led class that was paid for but not previously attended for no additional charge.

  • Make-Up class registrations are subject to availability and are not entitled to refund.
  • Students may not reschedule a Make-up class registration.
  • Any no shows or cancellations forfeit their one Make-up opportunity.

Additionally, ONLC reserves the right to retire courses due to lack of demand. Retired classes are not available for Make-Up.

In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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