Learn the essentials of market research and gain valuable insights into consumer behavior with a range of classes available in NYC, covering topics such as data collection, analysis techniques, and market segmentation strategies.
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General Assembly See all classes by this school @ 10 E 21st St, New York, NY
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
General Assembly See all classes by this school @ 902 Broadway, New York, NY
The Data Visualization workshop provides an overview of how data visualization can be used to improve business insights and decision-making around large sets of data. It also covers the various types of visualizations that can be used to most effectively tell your business story. In the digital age, the ability to explore the visual representation of massive data and detect meaningful patterns and trends is becoming increasingly critical for businesses....
NetCom Learning See all classes by this school @ 519 8th Ave, New York, NY
AdWords (3 days) Create and navigate a Google AdWords account Create and manage ad campaigns Work with keywords Write ads for Google AdWords Manage bidding and budgets Launch and manage ads Create financial and performance reports Analytics (1 day) Implement Google Analytics Manage Google Analytics accounts Perform analysis with real time reports Perform analysis with standard reports Perform in-depth...
General Assembly See all classes by this school @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
General Assembly See all classes by this school @ 902 Broadway, New York, NY
This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...
General Assembly See all classes by this school @ 902 Broadway, New York, NY
This 2-hour class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven. This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there...
General Assembly See all classes by this school @ 902 Broadway, New York, NY
This class will introduce the intelligent agent framework along with the related ideas of adaptive control, and the Exploration/Exploitation trade off. We will quickly review AB Testing and Behavioral targeting, and show how both can be seen as intelligent agent problems. Whether you are in web analytics, data science, or just building a Lean Startup, you probably are hearing these terms being thrown around. It can get a little confusing to see...
General Assembly See all classes by this school @ 902 Broadway, New York, NY
This class will serve as a practical guide to create useful, informative, actionable dashboards and real-time metrics displays. Businesses are storing more and more information, yet struggle to analyze and make decisions off of this new data. Effective data visualization is the easiest, most efficient way to identify and communicate the key insights that are hidden in the numbers. Takeaways Learn to pick the right metrics/key performance indicators...
Miami Ad School PRO See all classes by this school @ 10 Jay St, Brooklyn, NY
During this workshop you’ll learn about account planning and research techniques. You’ll dig deeper into understanding your target audience, and you’ll reimagine your approach to insights and strategy. The work of an account planner or brand strategist is only as good as what can get passed around and talked about at the client side after the agency is gone. Data is critical. So are insights. But equally important is the "theatre...
ASPE Inc. See all classes by this school
How students will learn in this course will be very hands on and interactive. Experience and practice is the main benefactor to becoming Google Analytics proficient. Therefore, students will have the opportunity to set up a profile, add a filter, analyze trends, segment their data, understand where traffic originates and why and discuss the impact of their data as it pertains to their website. Using Google Analytics is like understanding a visitor’s...
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