Stephen H. Yu

Teaches at Data & Marketing Institute

Stephen H. Yu is Practice Head, Advanced Analytics & Insights for eClerx. He is a world-class database marketer with a proven track record in comprehensive strategic planning and complete tactical execution, from data modeling to targeting and personalization based on advanced analytics.
With a balanced view obtained from 30 years of experience in best practices of database marketing, Stephen effectively bridges the gap between the marketing and technology world. His extensive consulting assignments have included major financial institutions, service providers, telecommunication and utility companies, publishers, multi-channel retailers and non-profit organizations, for both B-to-C and B-to-B applications. He is an active speaker in conference circuits and a regular contributor of articles in industry publications.
Previous to eClerx, he served as VP, Data Strategy & Analytics at Infogroup, and he was the founding CTO of I-Behavior Inc., a premiere co-op database company that pioneered behavioral targeting based on SKU-level transaction data.