Frank Rose

Teaches at Columbia Business School

Senior Fellow, Columbia University School of the Arts
Author, The Art of Immersion

Frank Rose is a leading authority on the future of media and communications. In his most recent book, The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are witnessing the emergence of a new form of narrative that is native to the Internet – one that is nonlinear, participatory, and immersive. He has addressed this issue at marketing summits and film festivals in New York, London, Paris, Copenhagen, Sydney, and Hong Kong, in academic gatherings at Stanford and the Politecnico di Milano, and at such companies as Google, Lucasfilm, Unilever, and the BBC. The book, hailed as "an essential overview" by the International Journal of Advertising and “a new media bible” by La Repubblica of Rome, is required reading for business, film, and game development courses at Cambridge, Columbia, Georgia Tech, USC, and other schools.