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Assertiveness Training

Discover the secrets to effective communication and conflict resolution with the Assertiveness Training seminar at the American Management Association. Enhance your assertiveness skills to navigate workplace challenges, improve self-esteem, and achieve a healthy work-life balance. Join business professionals and individuals alike in acquiring the essential tools for success in any organization.

  • All levels
  • 21 and older
  • $2,595
  • Earn 10% Rewards
  • Price Lock
  • 1601 Broadway, New York, NY
  • 22 hours & 30 minutes over 3 sessions

Start Dates (0)

  • $2,595
  • 22 hours & 30 minutes over 3 sessions
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Class Description


What you'll learn in this self improvement class:

In this training seminar, you will learn powerful assertiveness training exercises for improving your assertiveness skills to help you deal with conflict at all levels in the organization. You will discover techniques on how to be an assertive communicator. And you will acquire ways to handle receiving and giving feedback and address business etiquette when professionalism and assertiveness are required. 

You’ll assess your areas of strength and growth in this critical skill, understand how social styles affect assertive behaviors and benefit by learning steps for conflict resolution. Overall enhance your assertiveness skills for immediate on-the-job use!

Who Should Attend:
Associates, business professionals, team leaders and individual contributors who want to acquire the essential assertiveness skills.

How will you benefit:

  • Gain the essentials of assertiveness
  • Practice assertive behaviors through verbal, vocal and visual techniques
  • Address assertiveness issues in both your personal life and business life
  • Learn the nuances of etiquette and how it relates to assertiveness and self-esteem
  • Apply your newly learned assertiveness skills to relevant on-the-job situations
What You will cover:
  • Differences in behavioral styles—passive, aggressive and assertive
  • Identifying techniques for improving self-esteem
  • Improving communication with different social styles
  • Risks and benefits in becoming assertive
  • Factors that influence your level of assertiveness
  • The role of social styles in assertive communication
  • A 5-step model for conflict resolution
  • Appropriate assertiveness in common workplace situations
  • Achieving a healthy balance personally and professionally


Learning Objectives

  • Describe Behaviors That Distinguish Assertive, Passive, and Aggressive Behavioral Styles
  • Assess Personal Areas of Strength and Areas for Growth Related to Assertiveness
  • Demonstrate Assertive Behavior Using a Variety of Verbal and Visual Techniques
  • Recognize Appropriate Opportunities for Assertive Behavior Related to Conflict Management and Business Etiquette in the Workplace
Assertiveness Fundamentals
  • Assess Personal Areas for Improvement Related to Assertiveness
  • Define Assertiveness
  • Identify Characteristics and Behaviors Associated with Assertive Individuals
  • Distinguish Among the Three Behavioral Styles: Passive, Assertive, Aggressive
Personal Influences on Assertiveness
  • Describe Your Personal Strengths to Improve Self-Concept and Confidence
  • Recognize the Role and Pattern of Lifelong Influences on Being Assertive
  • Identify Techniques to Improve Self-Esteem
  • Develop an Assertive Bill of Rights
Communication—Skills, Challenges, and Tools
  • Identify Verbal, Vocal, and Visual Elements of Assertive Communication
  • Use Appropriate Assertive Language and Techniques in a Variety of Written and Verbal Situations
Conflict Management
  • Develop a Plan to Manage Conflict Using the AEIOU Communication Model
  • Assess Your Current Comfort Level By Saying “No” to Others
  • Identify Techniques for Interacting with Common Difficult Employee Types
  • Practice Strategies for Saying “No”
  • State Techniques to Overcome Reluctance When Initiating Requests
Appropriate Assertiveness in Workplace Situations
  • State Assertive Responses to Challenging Situations Associated with Attending Meetings
  • Develop Assertive Language for Receiving and Requesting Feedback from Others
Achieving a Healthy Balance—Personally and Professionally
  • Identify Strategies for Action to Help Achieve a Balanced Life
  • Develop an Assertive Approach to Two Current Challenging Situations
  • Establish an Action Plan for Achieving Your Goals

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (5)

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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American Management Association

American Management Association

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