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Instagram for Business: Followers to Customers

at General Assembly - Flatiron

(2257)
Course Details
Price:
$199 5 seats
Start Date:

Tue, Oct 29, 11:00am - 4:00pm

Next start dates (2)

Location:
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

What you'll learn in this social media class:

Course Title: Instagram for Business: Converting Followers to Customers

With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers; you’ll learn how to build a fun and engaging Instagram account that can convert followers to customers.

Learn how to use Instagram with best practices in Content Strategy, Ads Manager, Instagram Stories & Instagram Business Tools to grow your following, captivate your community & inspire conversion from your followers.


What You’ll Learn in this Instagram for Business Workshop:

How to craft an effective Instagram profile 
  • Learn how to write an Instagram bio that is optimized for targeted keywords related to your industry, and what you need to include to help your business stand out. 
The best practices for content planning on Instagram 
  • Understand why you should plan and manage your content ahead of time, and see how to organize a content calendar for Instagram. Plus, learn the posting techniques that could help you beat the Instagram algorithm and gain new followers and best practices related to Instagram Live and Stories. 
How to create, track and optimize Instagram ads 
  • Craft ads that are targeted to your followers or prospective customers. Learn how to utilize Instagram's various advertising tools and ad units to tell your story, analyze insights and optimize for advertising effectiveness. 
How to curate a gorgeous Instagram feed 
  • Learn how to visualize your overall content strategy and view your Instagram profile as an entire feed in order to establish a branding standard that appeals to larger audiences. 
How to make your Instagram account more discoverable 
  • Understanding your core audience members is key to finding success on Instagram. Learn how to research hashtags that are targeted to your business and will help you grow engaged communities.
Takeaways
  • Craft an effective Instagram profile
  • Learn the best practices for content planning on Instagram
  • Explore how to create, track and optimize Instagram ads
  • Learn to curate a gorgeous Instagram feed
  • Understand how to make your Instagram account more discoverable
Prereqs & Preparation
Bring your laptop and phone Set-up an Instagram account for your business

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (3)
Start Date Time Teacher # Sessions Price
11:00am - 4:00pm Sharon Lee Thony 1 $199
11:00am - 4:00pm Sharon Lee Thony 1 $199
11:00am - 4:00pm Sharon Lee Thony 1 $199

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Questions & Answers (1)

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Question from Anonymous
How long is the class?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi! This is a one day class from 10 am to 3 pm.
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Reviews of Classes at General Assembly (2,242)

(2242 Reviews)
Instagram for Business: Followers to Customers
Reviewed by Anonymous on 1/27/2019
Instagram for Business: Followers to Customers
Reviewed by Maneepan P. on 6/21/2018
Instagram for Business: Followers to Customers
Reviewed by carmen g. on 4/15/2018
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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