18 and older
Course Title: Instagram for Business: Converting Followers to Customers
With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers; you’ll learn how to build a fun and engaging Instagram account that can convert followers to customers.
Learn how to use Instagram with best practices in Content Strategy, Ads Manager, Instagram Stories & Instagram Business Tools to grow your following, captivate your community & inspire conversion from your followers.What You’ll Learn in this Instagram for Business Workshop:How to craft an effective Instagram profile
The best practices for content planning on Instagram
- Learn how to write an Instagram bio that is optimized for targeted keywords related to your industry, and what you need to include to help your business stand out.
How to create, track and optimize Instagram ads
- Understand why you should plan and manage your content ahead of time, and see how to organize a content calendar for Instagram. Plus, learn the posting techniques that could help you beat the Instagram algorithm and gain new followers and best practices related to Instagram Live and Stories.
How to curate a gorgeous Instagram feed
- Craft ads that are targeted to your followers or prospective customers. Learn how to utilize Instagram's various advertising tools and ad units to tell your story, analyze insights and optimize for advertising effectiveness.
How to make your Instagram account more discoverable
- Learn how to visualize your overall content strategy and view your Instagram profile as an entire feed in order to establish a branding standard that appeals to larger audiences.
- Understanding your core audience members is key to finding success on Instagram. Learn how to research hashtags that are targeted to your business and will help you grow engaged communities.
Prereqs & Preparation
- Craft an effective Instagram profile
- Learn the best practices for content planning on Instagram
- Explore how to create, track and optimize Instagram ads
- Learn to curate a gorgeous Instagram feed
- Understand how to make your Instagram account more discoverable
Bring your laptop and phone Set-up an Instagram account for your business
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.