Advanced Account Planning Course

You’ll learn the thinking process behind building strong brand strategies by of some of the most provoking minds in the industry. The workshop will explore the most effective campaigns, the most intriguing insights and how to collaborate with senior creative teams.

Basically everybody who attends our Account Planning Crash Course leaves asking us one question: Is there an advanced class coming up? Now there is! 

This course is designed specifically to take planners and strategist to a new level of personal and professional development. If you want to learn about the newest concepts in strategy, what brands are leading the movement, and new ways to think about your craft, this workshop is what you’ve been waiting for.

Who should attend:  Mid-level to Senior Planners, Consumer Strategists and Brand Managers. 

Key learning objectives: 

• Learning the latest strategic frameworks from around the world.
• Discovering the brands winning with consumers today.
• Analyzing the strategies that move people.
• Creating strategies that deliver human value in any channel.
• Understanding the thinking process behind successful campaigns.
• Learning the art of mining for insights.
• Learning what creative strategy really means.