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Thankfully we have 15 other Marketing Classes for you to choose from. Check our top choices below or see all classes for more options.

SEO Bootcamp

Noble Desktop See all classes by this school @ 185 Madison Ave, New York, NY & Virtually Online

Build the in-demand marketing skill of Search Engine Optimization (SEO) in this thorough course. Get ahead of the competition by learning keyword research and on-page optimization strategies that help your website climb the search engine rankings. Strengthen your professional value and expand your brand's visibility across the digital marketplace.

(452) All levels 18 and older
$650

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Google Analytics Bootcamp

Noble Desktop See all classes by this school @ 185 Madison Ave, New York, NY & Virtually Online

Build a working command of Google Analytics and how to interpret its data through this workshop. Discover how to put the platform's information to work, making sharper business calls and uncovering growth opportunities.

(452) All levels 18 and older
$650

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Google Ads Bootcamp

Noble Desktop See all classes by this school @ 185 Madison Ave, New York, NY & Virtually Online

Build the skills for running successful paid campaigns through this thorough Google Ads workshop. Pick up field-tested techniques from a working industry expert and lift your brand awareness to new levels. Take this chance to broaden your advertising know-how.

(452) Beginner 18 and older
$650

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Email Marketing Bootcamp

Noble Desktop See all classes by this school @ 185 Madison Ave, New York, NY & Virtually Online

Build the craft of email marketing and lift your subscription numbers with Noble Desktop's intensive Email Marketing Bootcamp. Learn the practices behind creating successful email campaigns and refining your strategy for maximum impact. Enroll today and thrive in the competitive world of email marketing.

(452) All levels 18 and older

AI for Marketing

Noble Desktop See all classes by this school @ 185 Madison Ave, New York, NY & Virtually Online

Transform your marketing approach with this comprehensive AI for Marketing course. You'll learn to apply AI-powered tools across SEO, SEM, social media, analytics, and paid advertising, gaining hands-on experience with leading platforms including ChatGPT and IBM Watson. Real-world case studies and a capstone project culminate in a fully developed AI-driven marketing strategy. Stay ahead of the rapidly shifting digital landscape.

(452) All levels 18 and older
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Google Marketing Boot Camp

  • All levels
  • 18 and older
  • Earn 10% Rewards
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  • 71 W 23rd St , New York, NY
  • over 3 sessions

Start Dates (0) $1,495/person

No upcoming dates are currently available.

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Class Description

Description

If your business is online, you need to know how to successfully implement and analyze Google-based Internet marketing campaigns. There are a large number of free Google marketing services available for businesses of any size and the demand for individuals with knowledge and experience of Google online marketing has never been higher! Google’s tools, when properly understood, not only help you attract, retain and convert web traffic, but also enable you to identify key characteristics of your online customer base and these potential buyers' behavior while on your site. 

This course will teach you to combine quality content with the tools offered by AdWords and Google Analytics to become a powerful online marketer. You can than use this insight to tailor content to customers you are reaching as well as those you want to reach. Once you've completed our training, you'll be on your way to become a certified Google professional. Very few marketers who are not solely focused on AdWords or Analytics have this qualification.
  • Use tools provided by Google to increase website traffic through better search engine rankings
  • Optimize your landing pages to get more conversions and produce higher sales
  • Build an AdWords campaign from start to finish
  • Effectively apply geo-targeting to PPC campaigns
  • Mine the data derived from Google Analytics' real-time views of your website traffic to profile users and their behavior
  • Produce analytical reports customized for individual segments of your business
  • Use content, including your social media presence, as a crucial SEO component

Who Should Attend:

  • Website Developers/Managers
  • Website Content Managers
  • Marketing Managers/Directors / CMOs
  • Marketing Account Executives
  • Marketing Coordinators/Specialists
  • SEO Managers/Specialists
  • Content/Copy Editors
  • Content/Copy Writers
  • Brand/Product Managers
  • Communications Managers/Specialists
  • Public Relations Managers/Representatives
  • Small Business Owners

Course Outline:


Day 1
  • Introduction to Paid Search & Google AdWords
  • Foundational Elements
    • LAB: Persona Exercise
  • Google AdWords Basics
  • Keyword Research
    • LAB: Create initial keyword research plan and outline
  • Settings & Campaign Structure
  • Creating Ads
    • LAB: Ad Creation Exercise
  • A Look at AdWords Reporting
  • Advanced Topics
  • AdWords & Analytics
Day 2
  • Introduction to SEO
  • Foundational SEO Elements
  • Onsite Optimization
  • Offsite Optimization
  • Technical SEO
  • SEO Tool Sets
  • SEO for E-commerce
  • Measuring SEO
Day 3
  • Intro to Google Analytics
  • Features of Google Analytics
  • Configurations
  • Types of Reports
  • Audience Reporting
  • Acquisition Reporting
  • Behavior Reporting
  • Conversion Reporting
  • Advanced Analytics Strategies

Refund Policy

Virtual Training

  • Participants who cancel less than 7 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 7 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 7 business days before class starts.

In-Person Training

  • Participants who cancel less than 12 business days before the start of class, or do not attend class without prior written notice will forfeit their tuition.
  • If a participant requests to reschedule their class within 12 business days, their tuition will not be refundable, and a $200 administrative fee is required to enroll in a new session.
  • Participants are eligible for a tuition refund only when requested more than 12 business days before class starts.

Please note:

  • All training (virtual or in person) must be rebooked for a new class date starting no later than one year of the date of the originally scheduled class.
  • If you do not rebook your class within one year of the originally scheduled class, your credit will be forfeited.
  • You may use the credit for a different course modality, including self-paced learning, if available.
  • Partner-delivered courses may be subject to different cancellation terms.

For questions please contact us via email at [email protected]

Substitute Participants

Substitute participants are permitted at no extra cost for the course and date of the original registration. If the substitution results in a change of course and/or date it will be deemed a request to reschedule training. Please see the section above for rescheduling fees payable.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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ASPE Inc.

ASPE is a national training provider specializing in skills-based courses on systems/software development, security, and IP telephony. They offer on-site training and public courses in over 35 major cities, providing practical, no-nonsense learning with experienced instructors.

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