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Paid Advertising: Everything You Need & Want to Know

at Fordham University PCS - Lincoln Square

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Course Details
Price:
$495
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Location:
Lincoln Square, Manhattan
113 W 60th St
Btwn Amsterdam & Columbus Avenues
New York, New York 10023
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this social media marketing training:

Social media marketing has become an integral part of the promotional strategy for most companies, professionals and well-know brands. Consumers are spending more than 2 hours a day engaging with social media. However, today social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically over the past 5 years. 

Facebook has limited the organic reach of a business' posts to less than 1% of its fan base. This is due to the need to generate revenue through advertising. The other platforms will soon follow Facebook's lead. Therefore, it is critical that companies learn how to create and implement social advertising campaigns to generate awareness, conversion and revenue from their social media activities. 

Students will learn how, what, when and where to use the Ad Management platforms on Facebook, Twitter, LinkedIn and Instagram to successfully target, measure, monitor and improve their ongoing advertising activities on these social media platforms. The class will also explore the multiple types of advertising options available across devices.

School Notes: For purchases with multiple students in one transaction, please send the following details of each student to [email protected] to complete your registration.
- Date of birth
- Email address
- Phone number

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Refund Policy
Refund schedule for Digital and Social Media Marketing Certificate and Human Resource Management:
  • 1 calendar week prior to first meeting: 100% refund
  • After one calendar week or 1st class meeting: 50% refund
  • After 2nd class meetings: No refund
Refund schedule for MCAT Workshop:
  • 100% of the cost prior to the first class meeting. 
  • 20% of the cost if you drop after the first class meeting but prior to the second class meeting.
  • No refund after the second class meeting.

Real Estate Refund Policy:
  • For six-week courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the course has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.  
  • For one-week intensive courses: Students are eligible for a 100% tuition refund if they withdraw from the course before the official start date. If the intensive has already started, the refund schedule is as follows: 50% refund if the student withdraws before the third scheduled session. No refund thereafter.
All requests for withdrawals and refunds must be submitted to [email protected] and will be processed based on the date received.

Fordham University School of Professional and Continuing Studies will issue a full refund for all cancelled classes.

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Reviews of Classes at Fordham University PCS (13)

School: Fordham University PCS

Fordham University PCS

The school of Professional and Continuing Studies offers its students a wide variety of rigorous academic programs geared toward the interests and needs of the adult learner.

The College’s central offering is a bachelor of arts or a bachelor of science degree. The listing of majors and minors includes...

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