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SEO Training for Startups & Beginners

at General Assembly - Online

Course Details
$99 8 seats
Start Date:

Tue, Feb 02, 5:00pm - 8:00pm Eastern Time

Next start dates (2)

Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Salim Holder

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this seo class:

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.

Who is this course for: 

  • Entrepreneurs and Business Owners who would like to drive more traffic to their website 
  • Digital Marketers looking for strategies to expand the online footprint of their brands 
  • Individuals interested in starting a career in internet marketing or SEO


  • Drivers of online traffic and the importance of SEO
  • How search engines work and an introduction to SEO
  • Keyword Research + Competitive Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • Link Building Strategies
  • SEO Tools
  • SEO vs SEM
  • Q&A


  • Bring your laptop

For sections that will be hosted remotely:

Registered participants will be notified in advance of this program with information on how to log in to the workshop.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (3)
Start Date Time Teacher # Sessions Price
5:00pm - 8:00pm Eastern Time Salim Holder 1 $99
4:00pm - 7:00pm Eastern Time Adam Rogers 1 $99
4:00pm - 7:00pm Eastern Time Sharon Lee Thony 1 $99

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Questions about this class?
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Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Joyce S.
I would like to know more about the duration of this class (how many days/hours?). Thanks!
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Joyce, the class is for one session/day, the class duration is for 3 hours. You may view the available date and time on the "Start Date" section of this page. Thank you.
Question from paige
I'm launching my business soon, but haven't launched the website yet. Would this be a good class to take? Or do I need to wait till I launch my business?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Paige! General Assembly advised that this would still be a good class for you to take as it is introductory. Hope this helps.
Question from Shannon B.
Does this class offer a certificate?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
You can request a certificate of completion from the school after the class.

Reviews of Classes at General Assembly (2,574)

(2574 Reviews)
SEO Training for Startups & Beginners
Reviewed by Anonymous on 5/29/2020
Salim was amazing!! Great instructor. Made it very interactive. He is obviously very knowledgeable. Look forward to learning from him again soon!
SEO Training for Startups & Beginners
Reviewed by Janice K. on 3/26/2020
It was great! Salim structured the class so it was easy to follow and made sense. Great resources. The only tweak I would recommend is to spend a little more time on content and keyword research or present it a little earlier. It felt a little rushed and I was tired by that point:) Loved the online format, much easier for me to attend.
SEO Training for Startups & Beginners
Reviewed by Anonymous on 2/22/2020
Amazing! Super informative!
SEO Training for Startups & Beginners
Reviewed by Ignacio S. on 2/7/2020
Good class if you know nothing about SEO. If you already have an idea of it, you will not take home too much other than some online tools. The teacher is good, engaging the class and handling well the different levels of knowledge in the class.
SEO Training for Startups & Beginners
Reviewed by Cyrus L. on 12/13/2019
Enjoyed the instructor's personality but would recommend falling back from 'group' activities and really engaging with each person's personal website versus offering time after the class is over.
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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