Get Business Savvy and Find the Audience

Content that Sells: Get Business Savvy and Find the Audience

Practical tips, both creative and economic, for crafting content that will find an audience and sell to distributors.

Streaming services, television networks, and film companies all have something in common – they each want and need content. It’s the lifeblood of the industry. From scripted to unscripted and documentary, there are rules, concerns, and techniques that inform them all. So what makes content connect with audiences? And who is the audience? And once you have your content, how do you sell it so that it reaches them?

In this three-part class, you’ll gain insight into the intricacies of the content world today from Ray Giacopelli, a programming and media-research consultant who has decades of experience in the industry. He’ll teach you about the practical attributes that can make your project more (or less) desirable to prospective distributors, from both creative and economic standpoints.

Before you even begin crafting content, you can know the end-game of where your story goes.

This class is best for those who have a basic knowledge of the industry, or who have gone to film school but have never gotten a dose of current business realities and needs. It’s also best for professionals struggling with projects in this new environment.

What You Will Learn

• What companies and audiences are looking for today and how the businesses are now structure
• How to understand and target an audience
• Understanding the specific elements than can attract or deter buyers from purchasing your content, factoring in elements like an ensemble cast vs star vehicle, political balance, positioning genre, and humor
• How to know you have created appealing, intriguing content (and not fallen too madly in love with flawed ideas)
• Arrive at a more global sense of what a project can (and must) be