Teen Vogue Art and Creative Director, Karen Hibbert get asked the same question a lot. What is a creative director, what is an art director? Do you take the photographs? Do you write the stories? Well what do you do then?
The role of the art and creative director could be compared to that of a chef, fusing together ingredients to produce a menu of delightful dishes. All designers inject their individual personalities, tastes and style into their work. Even working within the constraints of brand guidelines, there is plenty of room for creativity and originality. It is the art director's role to identify and understand the different flavors each member brings to the team, an then carefully infuse them to compliment one another and ultimately creating an exciting and balanced sensory experience.
Join Karen for an intimate discussion on her profession and how she works with photographers, stylists, hair, make up, models, actors, artist and set builders to come up with concepts for top magazines. Not everyone gets to achieve their dream – you need more than a great creative resume and fancy letterpress business cards, it takes skill and talent to reach that level. Karen will share how she achieved her creative goal and how you can put yourself in a better position to achieve yours.