Metrics of Media: Discover the Currency of the Industry
- Beginner
- 18 and older
- $150
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- 30 John St, Brooklyn, NY
- 6 hours over 3 sessions
Jul 7th
6:30–9:30pm EDT
Meets 8 Times
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Class Description
Description
Ratings, shares, hits, live + same day, C3, demo delivery – these are among the coins of the realm in the entertainment industry. But what is this media math? How is audience measured? And how does that audience measurement translate to the dollars that move the industry? Learn to converse about the currency that ad sales, finance, producers, and programmers live by.
This course is taught by Ray Giacopelli, a programming and media research consultant with decades of experience in TV and film; this course is adapted from a class that was built in conjunction with NYU and the rating service, The Nielsen Corporation.
The first class will cover the evolution of audience measurement. Why are audiences measured? Who are the companies doing the measurement? How do they do it, who polices them, and who are the end users? The bulk of the session will be discussing how and why things are set up as they are.
In the second class, you’ll learn the basic formulas and explanations behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more. The currency of the entertainment industry will be thoroughly explained and demystified.
Finally, the third class will take your recent knowledge about how the numbers are derived and computed and show how they are used and applied in everyday business. Learn through case studies of real world examples how these numbers help define success and failure in the entertainment industry.
This course is intended for novice industry professionals who wish to be more well-versed in the currency of media, as well as those considering a career in media research or media sales.
What You Will Learn:
This course is taught by Ray Giacopelli, a programming and media research consultant with decades of experience in TV and film; this course is adapted from a class that was built in conjunction with NYU and the rating service, The Nielsen Corporation.
The first class will cover the evolution of audience measurement. Why are audiences measured? Who are the companies doing the measurement? How do they do it, who polices them, and who are the end users? The bulk of the session will be discussing how and why things are set up as they are.
In the second class, you’ll learn the basic formulas and explanations behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more. The currency of the entertainment industry will be thoroughly explained and demystified.
Finally, the third class will take your recent knowledge about how the numbers are derived and computed and show how they are used and applied in everyday business. Learn through case studies of real world examples how these numbers help define success and failure in the entertainment industry.
This course is intended for novice industry professionals who wish to be more well-versed in the currency of media, as well as those considering a career in media research or media sales.
What You Will Learn:
- How audience is measured: basic formulas behind ratings, shares, hits, VPVHs, demographic impressions, set-top-box data, single source information, and more
- How audience measurement translates to dollars
- Fluency in the same language as key decision makers like finance, producers, and programmers
Refund Policy
Plans change. We get it. But if you can't make it to a class / event / workshop, please email [email protected] at least 8 business days before the scheduled event date. No refunds will be given after this timeframe.
In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.
In the event that an instructor or the school needs to cancel at the last minute, students will receive a refund less a 5% non-refundable registration fee.
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DUMBO, Brooklyn
30 John St
At Jay St
Brooklyn, New York 11201 DUMBO, Brooklyn
30 John St
At Jay St
Brooklyn, New York 11201
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