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Linkedin for Business

at Certstaffix Training - Downtown

Course Details
$450 4 seats left
Start Date:

Wed, Nov 20, 7:00am - 2:00pm

Next start dates (2)

Downtown, Downtown/Northeast
355 S Grand Ave Ste 2450
Btwn W 3rd & W 4th Streets
Los Angeles, California 90071
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 3

What you'll learn in this social media marketing training:

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. This course delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. Learn the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

Course Outline

Why LinkedIn?

  • The Info Gold Mine
  • Souped-Up Search Engine
  • Conclusion

Getting Started on LinkedIn

  • Determine Your LinkedIn Objective
  • What About Other Networking Websites?
  • Conclusion

Creating Your LinkedIn Account

  • Conclusion

Supercharging Your LinkedIn Profile

  • Profile Headline
  • Profile Picture
  • Status Update
  • Experience
  • Education
  • Contact Information
  • Adding Your Social Media Accounts
  • Publications
  • Conclusion

Linkedin Privacy Settings

  • Public Profile
  • Conclusion
  • Chapter A Tour of Your LinkedIn Homepage
  • Conclusion

LinkedIn for Companies

  • Components of a Company Profile
  • Company Status Updates
  • Creating Your Company Page
  • Conclusion

LinkedIn Search

  • Keywords Are King
  • Taking Advantage of the Save Option
  • Advanced LinkedIn Search
  • Sales Rep Selling Customer Relationship Management Software
  • A More Direct Route to Hot Prospects
  • LinkedIn Reference Search
  • Saved Searches
  • Advanced Job Search
  • The Dark Side of LinkedIn Search
  • Conclusion

Getting Found on LinkedIn

  • Keyword Selection
  • Competitive Analysis
  • Linkedin Ranking Factors
  • The Google Keyword Planner
  • Conclusion

Giving and Receiving LinkedIn Recommendations

  • How Can Social Proof Get You Hired in Today's Economy?
  • What Are LinkedIn Recommendations?
  • Why Do I Need LinkedIn Recommendations?
  • How Many Linkedln Recommendations Should I Have?
  • What Makes a LinkedIn Recommendation Great?
  • What to Say in Your Recommendations
  • Who Should I Recommend?
  • How to Ask for Recommendations
  • LinkedIn Endorsements
  • Conclusion

Connecting with Others

  • Strategic Networking
  • Open Networking
  • Pop Quiz
  • Connection Request Etiquette
  • Removing a Connection
  • Conclusion

Using LinkedIn InMail to Reach Out

  • LinkedIn InMail vs. Introductions
  • What Is InMail?
  • Tips for Writing InMails to Increase Your Response Rates
  • Conclusion

LinkedIn Groups

  • What Are LinkedIn Groups?
  • What Is the Best Way to Use Linkedin Groups?
  • A Word of Caution
  • Conclusion

Managing Your LinkedIn Connections

  • Using Tags
  • Conclusion

The Definitive Publishing Platform

  • Status Update
  • Publisher
  • Tips for Getting People to Notice Your Content
  • Linkedin Influencers
  • Conclusion

Measuring Your LinkedIn Engagement

  • Who's Viewed Your Profile
  • How You Rank for Profile Views
  • Who's Viewed Your Updates
  • Measuring the Engagement of Your Published Articles
  • Finding Popular Published Articles
  • Conclusion

LinkedIn on the Go

  • LinkedIn Mobile
  • Connected
  • LinkedIn Job Search
  • LinkedIn Pulse
  • LinkedIn Recruiter
  • Conclusion

Creating and Managing LinkedIn Groups

  • How to Start a LinkedIn Group
  • Group Settings
  • Group Membership Options
  • Starting the Discussions
  • Promoting the Group
  • Managing the Group
  • Conclusion

Recruiting New Employees

  • Tips to Help Your Recruiting Effort
  • LinkedIn Recruiting Solutions
  • LinkedIn Recruiter
  • The Jobs Network
  • LinkedIn Career Pages
  • Work with Us
  • Recruitment Ads
  • Conclusion

LinkedIn for Sales and Marketing Professionals

  • Building Your LinkedIn Network
  • Should You Go Anonymous?
  • Leveraging Your Company Page
  • Leveraging Your Company Group
  • Prospecting on LinkedIn
  • Conclusion

LinkedIn Advertising

  • Content Marketing
  • Advertising Options
  • Lead Collection in LinkedIn Ads
  • Self-Service PPC Advertising
  • Premium Display Advertising
  • Content Ads
  • Slide Share Content Ads
  • Sponsored InMail
  • Social Ads
  • Follow Company Ads
  • Featured Company Ads
  • LinkedIn Group Ads
  • Spotlight Ads
  • Conclusion

Creating LinkedIn Ads That Convert Like Crazy

  • Selling on LinkedIn
  • Create Laser-Focused Campaigns
  • Writing Effective Ads
  • Creating Attention-Grabbing Headlines
  • Factors That Generate Clicks
  • Brainstorming Headlines
  • Writing Your Ad Copy
  • The Power of Images
  • Follow Editorial Guidelines
  • A/B Split Testing
  • Targeting Your Ads
  • Bidding
  • How to Measure Success and Improve Your Performance
  • LinkedIn Self-Service Ads
  • Conclusion

Finding a Job on LinkedIn

  • Starting Your Job Search on LinkedIn
  • Action Steps
  • Let's Find a Job!
  • Job Seeker Premium
  • Conclusion

LinkedIn Success Stories

  • Dave Kerpen, Founder and CEO of Likeable Local
  • Kevin Knebl, Social Selling and Relationship Marketing Speaker, Author, Trainer, and Coach
  • Jonathan Powell, Senior Managing Principal of CEG Worldwide
  • Andy Peterson, Director of Business Development of Kahuna Accounting
  • Joel Heifer, CEO of
  • MJ Schwader and Michelle Hutchinson, Co-Founders of Inspired Apps Inc
  • Dave Byrnes, Founder of Easier Networks
  • Dwayne Jeffries, CEO of Austin Found (
  • Conclusion

Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment.

Registration Note: We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.

School Notes:
Courseware (if a course has a Courseware) will be shipped to the address provided two weeks before the class starts. Make sure that the additional info field is properly and correctly filled out to avoid Courseware being lost in transit. Please also note that P.O. Box addresses are not allowed.

The classes are instructor-led live training you attend in a local classroom or from your home/office. Our instructors teach from a remote location while being able to interact with students as in a traditional classroom setting.

Instructors can view student progress and take control of their PC to provide direct assistance. Students can see the instructor's presentation as well as voice questions directly to the instructor and participate in class discussions.

Still have questions? Ask the community.

Refund Policy
You can cancel or reschedule your registration without penalty or charge provided you give notice of 10 business days (M-F) or more days before the start of my class.

If you request to cancel or reschedule your registration 10 Business Days (M-F) or less days before the class start you will be charged 100% the course fee and will not be entitled to a refund. You have one (1) opportunity to use our Make-Up policy to have those funds applied to a later class date.

You cannot change your class location ten (10) Business days (M-F) or less before the class start because Certified Staffing Solutions has shipped training materials and provisioned resources. Location changes requested prior to that timeframe are subject to availability and may incur an additional charge.

Should Certified Staffing Solutions need to cancel your class due to insufficient enrollment, or postpone it due to events beyond their control, Certified Staffing Solutions will notify you as soon as possible. In such cases, you may reschedule to a future class date at no additional charge or receive a refund for any money on account relating to that registration.

Travel arrangements and costs are the sole responsibility of the student. Certified Staffing Solutions suggests obtaining refundable reservations. Certified Staffing Solutions classes are confirmed approximately 14 days before the start of the class. We cannot guarantee class commitments before that window of time. Certified Staffing Solutions will not be responsible for any cancellation costs incurred, including but not limited to, airline/mass transit tickets, hotel reservations and so on.


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Start Dates (3)
Start Date Time Teacher # Sessions Price
7:00am - 2:00pm Remote Instructor 1 $450
7:00am - 2:00pm Remote Instructor 1 $450
7:00am - 2:00pm Remote Instructor 1 $450

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Certstaffix Training

Certified Staffing Solutions specializes in providing computer training and instructors nationwide. Our instructors are professional trainers and utilize hands-on exercises to reinforce lecture. Each averages more than 5 years delivering classes to business professionals.

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