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Social Media Marketing Training | Level 1

at headTrix, Inc | Adobe Certified Training

Discover the power of social media marketing and learn how to shape consumer conversations with this comprehensive course. Gain the skills to effectively employ social media platforms like Facebook, Twitter, LinkedIn, and YouTube to drive traffic and amplify word-of-mouth chatter for any business. Don't miss out on this opportunity to leverage the benefits of social media and take your brand to the next level.

Course Details
Price $695
Start Date

Tue, May 07, 9:30am - May 08, 4:30pm Pacific Time ( 2 sessions )

6 seats left Need more seats? See group options for 8+

Location Interactive Online Classroom
Class Level All levels
Age Requirements 14 and older
Average Class Size 6
System Requirements All you need is a computer, an internet connection, and a headset with mic, and a copy of the application that you are interested in learning.
Class Delivery Our Live Online Training is just like sitting in a classroom setting... 

How does Live Online Virtual Training work? 
  1. We send you a link to our Adobe Connect Classroom to login.
  2. You see, hear & talk to your instructor in real time, and view their screen to watch and learn as they demonstrate new material!

Just like being in a Live Class... without the commute!

You can listen, talk, and chat with other students, and hear and read their questions, and share your screen if your have problems.

Classes can be customized to fit your needs, tasks, and schedule.
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Start Dates (1)

Interactive Online Classroom
Show all 2 sessions
  • Tue, May 07 at 9:30am - 4:30pm
  • Wed, May 08 at 9:30am - 4:30pm
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Class Description


What you'll learn in this social media marketing training:

Facebook, Twitter, LinkedIn, You Tube, Blogs.... these social platforms are doing more than driving buzz - they are driving traffic and empowering companies. Gain the power to shape consumer conversations and amplify word-of-mouth chatter.

This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool. Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy. 


Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.

Prerequisites: Basic Computer Skills & File Management on Windows or Mac


  • What is social media?
  • Understanding how the social network works.
  • What can social media do for your brand.
  • Coming up with a strategy
  • What is a Hashtag?
  • The psychology of consumers – What do YOUR potential customers want?


  • Does your website reflect your brand’s personality?
  • Optimizing your website content
  • Wordpress or not to Wordpress
  • The all important mailing list
  • Shopping carts
  • Creating a Professional Profile


  • What is a blog
  • Why is a blog
  • Isn’t it a lot of work?
  • Do I have time to blog
  • How will it help my search engine ranking?
  • Content is king


  • Facebook as a marketing tool
  • Create a Facebook business page.
  • Getting Likes
  • Engaging your followers – Who sees your post?
  • Promoting your post
  • Advertising for Facebook
  • Create, target & track your ad campaign


  • Why Twitter?
  • Your Twitter name?
  • Customizing your home page
  • Tweeting photos and Memes
  • How do you gain followers?


  • Youtube as a marketing tool
  • Create a custom YouTube channel
  • Adding content
  • Subscribers vs. views, vs. likes
  • Making friends & money – Monetizing your content
  • Becoming a YouTube Partner


  • Setting up your Google+ page
  • Growing your circle of clients
  • Hangouts – Great resources for your followers


  • What is it and why it is important
  • Setting up your profile
  • Creating a business page
  • Groups & Companies
  • Advertising on Linkedin

Note: Bring to class: notebook, pen, thumb drive to bring work home

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:

Important - Students must bring their own laptop with the Adobe application loaded to be prepared for class. We do not supply computers. It's Bring Your Own Computer.

Refund Policy

  • We offer a full refund for classes canceled 6 business days before the first day of class.
  • If you do not cancel or reschedule the class, you will be charged the full price of the class.
  • Students may withdraw from any course (except when they have late-rescheduled) within 2 hours of when the instruction has started the training, and receive a full refund, provided the reason for their withdrawal is dissatisfaction with the course and/or instructor.
  • No refunds will be given if the student attends more than 2 hours of instruction.
The school reserve the right to cancel or reschedule classes. In the event the school cancel a class, you can reschedule the class, or receive a full refund of all registration fees paid to us. All cancellations will incur a $75 processing fee, and 7% for Credit Card Fees as we incur (3.5% on purchase and same on refund). We are not liable, however, for any other expenses you may incur including travel arrangements.

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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